Ready to share your ideas with the world? Start your blog →
Starting a blog can be one of the most rewarding moves for business owners and creators. It’s not just about putting your thoughts out there—it’s about building connections, showcasing your expertise and growing your reach. Plus, with tools like a website builder, learning how to start a website from scratch has never been easier.
But don’t just take it from us. We asked business owners and creators what inspired them to start blogging, and their answers might just spark some ideas of your own. Understanding blogging for beginners could be the next big step for you.
Ready to create a blog of your own? Do it yourself, on Wix.
Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch—without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.
Why start a blog? 23 business owners share their stories
Here’s what 23 thought leaders have to say about how starting a blog (and understanding what is a blog) has positively impacted their businesses.
01. Drive high-quality traffic to your website
“As a digital marketing agency owner for the past 18 years, I started blogging for two distinct purposes—(1) to establish authority in my industry and (2) to create a sustainable source of organic traffic for my business.
What I discovered was that blogging became much more than just a marketing channel. It evolved into a powerful tool for connecting with my audience of local business owners.
The ROI has been remarkable—our blog generates approximately 25% of our new client acquisitions, but more importantly, these leads are typically more qualified because they've already consumed our content and understand our approach to digital marketing.
For business owners considering starting a blog, I'd advise focusing on solving real problems your target audience faces. Don't just create content for search engines—create content that genuinely helps your potential customers. This approach has helped us maintain consistent growth even during economic downturns.”
Danny Veiga, Founder, Chadix
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02. Appease Google’s appetite for new content
“I started a blog to grow the SEO for my website. Google likes to see that you're continually making changes to your website, and for a service-based business like mine, writing a blog is the easiest way to update your website every month. I pick a topic in an area in which I would like to rank better for SEO, and then I write a blog on that topic, making sure to optimize the article as I write to get the best possible SEO ranking for that page. The topics I chose further support my business and the work I'm currently doing with my clients.”
Sarah Kornblum, Website Designer and Developer, 2 Dogs and a Laptop
03. Broaden keyword strategy
“I started blogging on my Wix site to showcase my expertise in SEO and provide valuable insights to potential clients. It serves as a platform where I can share my thought process, industry knowledge and actionable tips on digital marketing. By offering well-researched, informative content, I aim to build trust and credibility with my audience.
Additionally, the blog helps broaden my keyword strategy by targeting a mix of conversion-focused and informational keywords. This approach enhances my site's visibility across various search intents, attracting both potential clients and industry professionals.
Ultimately, blogging has become a crucial part of my marketing strategy, driving organic traffic while establishing my authority in the SEO space.”
Tim Pelletier, Owner and SEO Consultant, Tim Pelletier Consulting, LLC
04. Generate leads
“The number one reason why we keep posting on our blog is lead generation. When you keep posting about various aspects of your business, particularly as it relates to your prospects, then eventually they find you. And if your content is good, then they're very likely to want to work with you too.
What's great about this is that it also helps educate your clients and set the right expectations. For example, if we blog about the process of building a website and what mistakes to avoid, then business owners looking to build a website might land on that blog post and learn about our process. In doing so, they can see our brand (i.e., the blog post author) and get a better understanding of what goes into building a website, which makes them a better client if they choose to hire us. It's a win-win.
A blog is a long game, and you have to keep posting consistently in order to see results, but I would argue that it's one of the best investments because every new blog post keeps making your blog stronger, and articles can bring leads forever.”
Read more: Want to use blogging for business? Learn how much it costs to start a blog and how to monetize a blog.
05. Reach global audiences
“As the owner of a small business serving English-speaking and Japanese-speaking customers, maintaining a blog in both languages expands my digital footprint. I focus on spreading valuable, free knowledge on key terms and areas that are relevant to my customers' industries.
My company operates in a specialized field dealing with high-level science and complex content, so the blog provides a natural platform to showcase our expertise and language ability, and build credibility.
Also, we create and manage blogs for scientific companies, so having a strong, effective blog of my own isn't just logical—it's essential. It demonstrates that we practice what we preach. My blog isn't just a marketing tool; it's evidence of the value we offer, showing clients that we understand their challenges and have the skills to help them succeed.”
Adam Goulston, Director, MacroLingo
Read more: Check out these inspiring blog examples and use our blog checklist.
06. Take a soft sell approach
“I started a blog because it's one of the most innovative ways to own a slice of the internet and connect with your audience on your terms. A blog isn't just a space to talk shop—it's where we can break down complex ideas, share what works and show potential clients the value we bring without the hard sell.
It's like hosting a conversation, but one that keeps happening long after you've stepped away. Plus, it's a long-term play: every post invests in visibility, authority, and trust that compounds over time. A blog isn't just content—it's your voice online, and that's priceless.”
Cody Jensen, CEO and Founder, Searchbloom
07. Humanize your business
“Blogging is one of the best ways to humanize your business and connect on a real, meaningful level with both customers and potential customers alike.
While it can become a powerful acquisition vehicle for new customers, the real payoff of creating and sharing helpful content for your audience is that it builds memorable relationships by providing value to them first. When you give freely (in the form of useful content), it'll establish trust with your potential customers.
Then, when they're ready to buy, you'll be the obvious choice. I've grown my blog to 500,000+ monthly readers over the past 10 years, and to this day, the biggest benefit I experience is the quality of relationships I've built with thousands of people. Any time I release a new product, I have a built-in audience who sign up because they trust me, and that's the true benefit of blogging consistently.”
Ryan Robinson, Blogger and Founder, RightBlogger
08. Engage with expert guests
“When I first started, I knew the easiest way to get out there was by being more visible. [I therefore interviewed] people in my field [and showcased those conversations on my blog].
Though I didn't get immediate results, two months later I got my first client, and it was the first time I made money online. Even my website traffic grew by 10% due to the high-profile business owners I interviewed. I made my first $250 because I broke all the rules and interviewed people with absolutely no list.
My advice is to start a blog and interview people in your niche, with or without any experience. You would be amazed at the response. Go out there and post about your experiences, and write on Facebook what you can offer.
Join Facebook groups, post about your website and invite people to ask you questions regarding the people you interviewed. Remember, our experiences all bring something unique to the table. Use that to secure your first interview. Let them know who you are and why you want to interview them. The most important thing is to tell them how they will benefit from the interview. Your voice, stories and experiences have made you who you are. They have shaped you, and your blog is a reflection of who you are.”
Vanessa Gowora, Founder and CEO, Vanessa Gowora
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09. Build a connection with followers
“A blog is a natural extension of our brand [at Bowen Media]. It helps us prove that we are thought leaders in the digital marketing and web design industry by sharing answers to the questions and pain points of our readers.
From a pragmatic standpoint, blogging is also one of the SEO techniques that we utilize. Our goal is to get organic traffic to our website through consistent, high-quality content that matches our targeted audience’s searches. Over time, this increases exposure and leads—and strengthens our online reputation.
In a short story, we think of our blog as a kind of multifunctional instrument: a way to inform, engage and build our brand authority in the industry. When you’re providing answers, telling a story or even creating a conversation, blogging is the most powerful way to engage with your followers.”
Dan Bowen, Founder, Bowen Media
10. Position yourself as a thought leader
“Through my blog, I've been able to share my expertise, insights and experiences with a wider audience, positioning myself as an authority in my industry. By consistently delivering valuable and engaging content, I've cultivated a loyal following of readers who appreciate my unique perspective and turn to me for guidance.
Moreover, when people resonate with your ideas and values, they are more likely to become loyal supporters and advocates for your brand.”
Janelle Warner, Co-Director, Born Social
11. Test new ideas and strategies
“We launched a few blogs—not to chase rankings or showcase expertise, but to use them as experimental sandboxes. They're where we test drive ideas and experiment with content strategies.
For example, we recently tried a pillar-cluster [SEO] strategy on one of our blogs by publishing a comprehensive guide that covers a niche topic and is supported by multiple related articles.
Once the internal linking and content were in place, we saw a steady uptick in organic traffic within weeks. That's proof our approach works—even on a smaller, less-established domain—let alone on our clients' domains, which are five to ten times bigger than ours.
This hands-on experimentation gives us confidence backed by data. When we share strategies with our clients, it's not guesswork. We have results that we know how to replicate. We validate the ideas and scale what works to deliver measurable impact.”
Kinga Edwards, CEO, Brainy Bees
12. Practice what you preach
“I started a blog because I wanted a space to explore ideas, dive into research and share recommendations with my audience. I wanted a place that I had more control over, and where my voice could really shine through. I also work as a writer—blogging has given me an opportunity to practice, test and hone my writing in a place all on my own.”
Lex Stewart, Career Coach, Alexandria Stewart Coaching
13. Build up your personal brand
“For a bit of background: my first business was a travel blog, and my second business is a content strategy and writing service, so I've always been blogging either for my own business or for clients.
Earlier this year, I decided to launch a blog for my personal brand. Business blogs are always highly focused on the business's core offer and target audience, while business owners are multifaceted people with a variety of interests and, oftentimes, knowledge about things that are only loosely related to their main business.
Since my biggest lead generator over the years has consisted of the personal relationships I've built, I wanted to expand on that and allow people (and potential clients) to get to know more of the person behind the business through a separate blog.”
Sofie Couwenbergh, Content Strategist and Writer, Let Me Write That Down for You
14. Grow a community (and attract sponsors) around a shared passion
“I've always loved sharing my experiences with others. Starting a blog was a natural step to combine my love for travel with my desire to inspire and inform.
Through my blog, I've been able to document my journeys, from backpacking through Southeast Asia to exploring the bustling cities of Europe. I've shared personal stories, travel guides and destination reviews, all to inspire others to embark on their adventures.
Beyond sharing my experiences, my blog has also become a platform for me to connect with like-minded individuals. By engaging with my readers through comments, social media and email, I've built a supportive community of travelers who share my passion.
One of the most rewarding aspects of blogging has been the opportunity to collaborate with brands and businesses that align with my values. These partnerships have allowed me to create sponsored content, host giveaways and offer exclusive discounts to my readers.”
Danielle Hu, Founder, The Wanderlover
Learn how to start a travel blog of your own.
15. Establish a shared purpose with customers
“Our blogs started because we wanted to build a community around our brand. At the heart of this idea was the realization that people crave connection and support, especially when they feel aligned with a mission or a shared purpose. Publishing blogs regularly nurtures that sense of community among our community members.
As a platform created by creators for fellow creators, this was our way of offering value to our users. Whether it's practical tips or interesting insights, the goal is always to give our customers something they can apply in growing their own newsletter. I believe that when you offer value consistently, customers will trust you more and come back for more.”
Edward White, Head of Growth, beehiiv
16. Jump into industry-wide conversations
“Each blog post acts as a new web page, providing an opportunity to rank for relevant keywords and attract potential customers who are searching for solutions to their problems.
But beyond just the marketing benefits, blogging has also been a rewarding personal journey for me. It has allowed me to connect with like-minded individuals, engage in meaningful conversations and even forge valuable business relationships. It's a platform where I can share my passion, inspire others and contribute to the growth and development of my industry.
If you're a business owner considering starting a blog, I can't recommend blogging enough. It's a long-term investment that will pay dividends in terms of brand awareness, credibility and customer acquisition.
Just remember to stay consistent, provide value and let your authentic voice shine through—that's the key to building a successful, engaging blog that truly resonates with your audience.”
Gauri Manglik, CEO and Co-Founder, Instrumentl
17. Reinforce brand values
“Blogging allows me to showcase the personality and values of my brand. Discussing topics that are close to [my] heart, like minimizing household waste or making the most out of products, helps strengthen the bond [with potential customers].
I want to pack each post with valuable information, which makes my blog an integral part of my business strategy. This method not only drives traffic but also boosts engagement and spikes conversions. The richer the content I create, the more you'll want to come back and share it, which in turn helps broaden my audience.”
Dan Steiner, Co-Founder, Good Laundry
18. Celebrate successes
“At We Create Tech, we started our blog to connect with youth, parents, young adults and supporters who are passionate about building brighter futures through technology. Our blog serves as a digital ‘brag book’ to celebrate our wins and showcase the success stories of our students.
In addition, our blog is a key tool for outreach. By boosting our SEO, it helps us reach more people, build awareness and ensure that anyone searching for technology tools, educational resources or impactful stories can find and connect with We Create Tech. It's our way of leaving a digital blueprint—tracking growth, celebrating milestones and inspiring others—one update, one resource and one success story at a time.”
19. Break down complex legal topics
“I started our legal blog because I saw it as an opportunity to bridge the gap between legal complexities and the practical concerns of families facing challenging situations. Family law can often feel overwhelming and confusing for those navigating it, and we wanted to create a resource that explains these issues in a clear, approachable way.
The blog allows us to address common questions, share insights and provide valuable tips that empower individuals to make informed decisions about their cases. While the goal is to inform those with questions about their legal situation, it's also not a bad marketing tool. Many potential clients appreciate our willingness to share our knowledge and end up hiring us when the time comes for legal assistance.”
Duane Coker, Attorney and Founding Shareholder, Coker, Robb, and Cannon, Family Lawyers
20. Pass on thoughtful advice
“As a career consultant, I help my clients find and utilize their voices. When I first started out as a coach, I also had plenty to say and wanted to use a resource that would enable me to share my knowledge easily; that's where my Wix blog helped. Wix has provided me with an easy-to-use platform that integrates with the rest of my website.
Utilizing keyword research, I rank high in search engines and bring new customers to my website daily. (I have one post that has 4,000 views and counting.) Starting a blog and gaining traction takes time, but it's a great feeling when your words start reaching others and help them to move forward with both their careers and lives.”
Emily Maguire, Entrepreneur and Career Consultant, Reflections Career Coaching
21. Reduce the number of presale questions
“I started my blog with the goal of attracting clients and showcasing my expertise. By positioning it as both a portfolio and a resource to answer common presale questions, I ensured it naturally aligned with client needs, making it easier to build trust and drive business growth. After my blog was set up, the number of presale questions reduced significantly, making it easier for me to negotiate.”
Shivam Sharma, Founder, Blogging Capital
22. Answer customer questions at scale
“One of the main reasons I started was to solve a problem my customers often faced. They'd ask me similar questions repeatedly—how-to guides, tips and industry trends. Instead of answering individually every time, I decided to compile that knowledge into blog posts. This saved me time and offered my customers a resource they could refer back to any time. Over time, this also built my reputation as an expert in my field, which naturally brought in more clients.
Blogging is a long-term strategy. Unlike social media posts that get buried, a well-written blog can keep bringing traffic to your site for months, even years. That consistency can make a big difference in growing your business.”
Ankit Prajapati, Owner, SEO Consultant Ankit
23. Help customers help themselves
“We've been running our blog for over 15 years. It started as a way to answer questions we received through email. When customers asked a question, we would reply and also share a link to a blog post for more detailed information on the topic. Over time, the blog has grown, and now we aim to publish at least one post a week to help attract potential customers to our products.”
Evan McCarthy, President and CEO, SportingSmiles
Why start a blog FAQ
How can a website builder help me start a blog?
A website builder simplifies the process of creating a professional blog, even for beginners. With intuitive drag-and-drop tools, customizable templates and built in blogging tools, you can focus on writing content instead of worrying about technical details. Some platforms even offer AI website builders to help you create blogs or generate blog name ideas. This makes it easier than ever to start a blog, whether you’re sharing how to make money as a food blogger or tips on other types of blogs.