- Sharon Hafuta
- Apr 8
- 20 min read
Updated: 2 days ago
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Choosing the right website builder can make or break your design workflow. For web designers, Wix Studio and Framer are recognized as two of the top choices—but which one is the best fit for you?
Wix Studio is an all-in-one web creation platform built specifically for professionals. It combines innovative AI tools with a powerful editor, collaborative workspace and growth-oriented solutions to help professional web creators design, develop and manage websites with max efficiency.
Framer describes itself as a modern, intuitive platform that empowers designers and teams to turn their ideas into high-performance websites —without relying on developers, restrictive templates, or outdated plugins.
Both Wix Studio and Framer offer unique advantages, but the right choice depends on your specific needs as a designer. If you’re looking for the best website builders for designers, it’s important to compare their capabilities side by side. From customization options to workflow efficiency, each platform brings something different to the table.
Before diving into the details, it’s worth considering how these tools fit into the bigger picture of how to make a website from scratch. Whether you’re starting fresh or refining your process, the right builder can help you streamline design, development and launch.
Meet your design contenders: Wix Studio vs. Framer
When it comes to web design, picking the right platform can completely change the way you work and create. Wix Studio and Framer are at the top of the list for designers, each packed with powerful features to help you create beautiful websites, no matter your style or vision.
Shir Berkovitz, design team lead at Wix Studio, says, “Wix Studio was created to adapt to the way designers think and work. It’s about providing the ultimate balance between creative flexibility and efficiency, so you can focus on making your ideas a reality.”
But how do they stack up against each other? From flexibility and ease of use to advanced features—including support for those exploring an AI website builder—we’ll break it all down. Shir explains, “With Wix Studio’s tools, you’re equipped to create anything from a sleek single-page site to a robust, multi-layered project for larger clients. It grows with you, making it just as effective for a solo freelancer designer as for an established agency.”
Whether you’re after simplicity or cutting-edge tools to push your designs further, this comparison will guide you to the platform that works best for you and your clients.
Wix Studio vs Framer: the ultimate comparison
From infrastructure to AI features, there’s a lot that goes into a platform. We’ll take a side-by-side look at the specific features both platforms have to offer—and how they impact your day-to-day.
01. Infrastructure
Before you start building, you want to know your website is backed by strong, reliable foundations. Let’s explore the hosting, website security and site reliability of each platform:
Wix Studio gives you the powerful website infrastructure you need to build and scale high-performing websites. Hosting is built in, backed by industry-leading providers like Google Cloud, Amazon Web Services (AWS) and Fastly—so your site runs fast and reliably, with 99.99% uptime.
Every plan includes free website hosting, a custom domain name, full DNS management and unlimited bandwidth. SSL comes standard, and your site automatically scales to handle traffic spikes—so web performance stays strong, even during peak demand.
Behind the scenes, Wix Studio uses multi-cloud hosting, a global CDN and multiple layers of website security to keep things running smoothly. You focus on design and user experience—Wix Studio handles the rest.
Framer’s hosting is designed to balance simplicity with strong performance and security. Built on AWS and powered by CloudFront and S3, it uses load-balanced frontends and large in-memory caches to deliver fast, reliable experiences—with 99.99% uptime.
Every site includes enterprise-grade security, with automatic DDoS protection and SSL encryption. By default, sites are published on a Framer subdomain, which can’t be customized.
Bottom line: Both platforms score highly when it comes to security, reliability and hosting. Wix Studio takes a slightly more comprehensive, all-in-one approach with a focus on ease of use for larger-scale, high-traffic sites. Framer, on the other hand, is more reliant on developers and built for simplicity and performance.
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02. Design and creative control
When it comes to design, having the right tools at your disposal can make all the difference. From creative flexibility to customization options to website templates, let’s see how Wix Studio and Framer compare:
Wix Studio design gives you full control with tools that are both intuitive and powerful. Its drag-and-drop editor is fully responsive and built to optimize layouts automatically across breakpoints, so you can create responsive websites without writing a single line of code. Wix Studio features like adaptive positioning, flexboxes that auto-adjust for screen size and an intuitive grid experience allow you to style and arrange your elements with precision while ensuring everything looks perfect on any device.
Wix Studio also brings animations to life with five dynamic types, so you can easily add movement, draw attention and scrollytell using code-free animations and effects like hover, loop and mouse parallax—with even more available via Lottie, Rive and WebGL (while its free Figma-to-Studio plugin can help you expedite the creation process). Add CSS to your elements to open a whole new range of styling possibilities and create unique designs while maximizing responsiveness. And there’s no need to start from scratch—Wix Studio has 375+ pre-designed, customizable responsive templates and wireframes that cater to various industries.
Framer offers a true design canvas, not just a visual HTML canvas. The editor allows you to design breakpoints side-by-side on a freeform canvas—and designs adapt per screen size with an intuitive auto-layout equivalent. Framer allows designers to create responsive layouts manually using a flexible grid system, breakpoints and layout controls that enable you to set specific design elements that adjust per screen size. However, it doesn't currently have an AI-based system that automatically adapts elements across different devices.
You’ll find similar no-code animations and effects to Wix Studio, including parallax scroll, text effects, looping animations and scroll animations. The editor offers four dramatic creative effects; hover, drag, loop and press—and a Lottie plugin that allows you to embed ultra-lightweight and customizable animations. Framer also supports a wide range of CSS styles for hyper customization and 570 free templates that cater to a wide range of industries.
Bottom line: Both Wix Studio and Framer offer intuitive, no-code design tools with responsive layout capabilities, animations and advanced styling options. Wix Studio has a fully responsive editor that auto-optimizes across breakpoints, minimizing the need for time-consuming manual adjustments. While both platforms support CSS customization and Lottie animations, Wix Studio’s AI-powered adaptability and structured grid system arguably make it a more efficient option.
For design inspiration, check out Wix Studio inspiration, where you can explore amazing Wix Studio website examples.
03. AI features
AI is making web creation faster, smarter, and more adaptive than ever. Let’s see how both Wix Studio and Framer compare when it comes to smart tools:
Wix Studio AI is built to streamline every stage of web design. Its responsive AI tools make it easy to adapt sections to any screen size—no more jumping between breakpoints. Just one click, and your layout adjusts automatically.
For those curious about how does AI work, Wix Studio includes an integrated AI code-assistant. By using a generative AI model (enhanced by Wix), it works seamlessly within a VS Code-based environment. The assistant helps by generating custom scripts, troubleshooting issues and retrieving product-specific answers.
Planning your site becomes even easier with Wix Studio’s fully native, AI-powered visual sitemap and wireframe generator. Start by creating a sitemap with AI, then build out your wireframe. As you make changes, your sitemap automatically stays in sync—no extra steps needed. This harmony between planning and design keeps everything running smoothly and ensures you stay focused on creativity rather than repetitive adjustments.
Framer adopts a different angle when it comes to AI. While it doesn't include responsive AI or a native AI-code assistant, developers can still extend capabilities using standard React and JavaScript. Framer also comes with AI-powered site generation capabilities—meaning you can generate live, responsive sites or individual pages from a single prompt.
Bottom line: Both Wix Studio and Framer integrate AI, but they differ in scope and functionality. Wix Studio offers a wider range of tools that automate various aspects of web design and development, while Framer focuses on the initial stages of site creation. While Framer is ideal for designers looking for freeform creativity and fast prototyping, Wix Studio might be the better fit for agencies and pros that need AI-enhanced speed and flexibility.
Learn more:
04. Scalability and dynamic content
Scaling a website isn’t just about adding more pages—it’s about building smarter and handling content more efficiently. Let’s see how Wix Studio and Framer approach scalability and dynamic content for different types of websites:
Wix Studio is all about efficiency and flexibility, offering tools that make website development as easy as possible—even for large scale projects. Wix Studio CMS makes scaling seamless, with dynamic pages, reusable assets and site-wide styles. With dynamic pages, you can design once and auto-generate multiple pages using structured content—perfect for blogs, portfolio websites and eCommerce. The no-code CMS lets you manage and update tons of content centrally—and it supports up to 500k items, plan dependent.
With reusable assets like sections, components and templates, you can build faster while maintaining consistency across projects. You can also set global design rules for colors (including color of the year 2025), typography and spacing with site styles—so every page stays on-brand.
With Framer, you can also generate and scale dynamic content using their built-in CMS that supports up to 100k content items. You can also connect unlimited items from one CMS to another, enabling dynamic content across your entire site. Framer also supports dynamic pages through its CMS, meaning you can create collections of items with properties you define, like blog posts or product listings. And like Wix Studio, Framer supports reusable components—so you can use your designs and widgets over and over again—whether they’re buttons, nap bars or footers.
Bottom line: Both platforms bring big advantages to scaling website development and handling dynamic content, but they cater to different needs. If your clients want to go big, Wix Studio has a slight edge with a no-code CMS that supports up to 500k items and dynamic pages that auto-generate.
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05. Collaboration and client management
If you've been through endless back and forth during a project, you're not alone. Web creators know the struggle of keeping teams and clients aligned. Thankfully, both Wix Studio and Framer offer tools to simplify collaboration and streamline client management. Let's explore how they compare:
Wix Studio features are built for teams and agencies, making on-canvas collaboration fast, intuitive and built right into your workflow. From the Wix Studio editor, you can invite teammates, collaborators and even clients to work alongside you in real-time. Role-based permissions make sure everyone has access to the right tools for their role, whether it's designing, reviewing or adding edits. You can easily tag team members for feedback, filter comments to stay organized and gather input directly on the editor.
A particularly practical Wix Studio management tool is content mode. Created so clients can make changes without touching your designs. For a smooth handoff, Wix Studio also includes a detailed handover kit, empowering clients to confidently take over website maintenance. Add to that automated insights reports, and your clients are set up to track performance and make data-driven decisions as they grow.
Like Wix Studio, Framer allows you to work alongside your team, building and designing collaboratively. Every change auto-syncs immediately, so all stakeholders stay up to date. Framer also has you covered when it comes to custom roles and permissions—you decide exactly who can design, edit and publish your sites.
Bottom line: Both platforms take the hassle out of teamwork with tools like on-canvas commenting, role-based permissions and real-time client reviews. While Framer offers real-time collaboration tools, Wix Studio features like content mode, the handover kit and automated insights report elevate client management to the next level.
"As a designer, staying efficient and adaptable is a must. That’s why finding the best website builders for designers can be a total game-changer. Go for platforms that make collaboration easy, provide design tools that feel like an extension of your creativity and make client handoffs smooth and hassle-free." - Tal Ashtar, graphic designer at Wix
06. Ecommerce capabilities
When it comes to building online stores, the features tailored to eCommerce can make all the difference. Here’s how Wix Studio and Framer compare in supporting your eCommerce goals:
If you're building online stores for clients, Wix Studio eCommerce offers a full suite of native tools designed to help businesses succeed. Studio delivers hyper-customizable layouts and product pages, so stores don't just look good—they're optimized for conversions and eCommerce SEO. You can go beyond standard setups with native integrations for features like gift cards, loyalty programs and more.
Wix Payments makes transactions hassle-free, enabling businesses to accept credit cards, digital wallets and local payment methods. This seamless solution pairs perfectly with Studio’s omnichannel approach, meaning you can quickly connect to major marketplaces like Amazon or integrate with native POS solutions for in-person sales.
Additionally, advanced eCommerce UX tools ensure that every interaction, from browsing to checkout, feels intuitive and satisfying. From dynamic product displays to easy cart management, Wix Studio places the customer experience front and center. It also excels in eCommerce merchandising, helping businesses showcase their products in a way that drives engagement. Paired with robust eCommerce hosting, Wix Studio ensures your store is fast, reliable and scalable.
While Framer is a powerful tool for designing websites, it's not specifically tailored for online stores. You can integrate third-party tools and services like Shopify or Stripe to manage product listings and payments, but it doesn't offer native eCommerce solutions.
Bottom line: If you’re working on an eCommerce project, Wix Studio eCommerce is built to help you succeed at every stage—from creation to growth. With its native tools like Wix Payments, flexible eCommerce UX and support for eCommerce merchandising, it’s a robust option for scaling stores across multiple sales channels. Framer, on the other hand, prioritizes design and doesn't offer robust native eCommerce features—but it can be extended with third-party integrations.
Learn more about eCommerce:
07. SEO and marketing
A great website isn’t just about style—it’s about being found. Whether you want to drive website traffic, generate leads or help clients grow their audiences, SEO and marketing are must-haves. Here’s how Wix Studio and Framer support your marketing strategies:
Wix Studio SEO comes loaded with features that help your websites rank higher and attract more visitors. The platform gives you strong foundations with SEO-friendly defaults like auto 301 redirects, dynamic XML sitemaps and server-side rendering built right into every site.
Want faster results? Wix Studio offers instant Google indexing and automations that save time while improving discoverability. For tailored optimization, the built-in AI meta tag creator generates customizable titles and descriptions for your pages based on their content.
But SEO is just part of the picture. Wix Studio supports smarter marketing strategies with native integrations for platforms like Google, Meta, Zapier and more. Also, with pre-built analytics reports covering traffic, performance and user behavior, you’ll always know what’s working and where to improve. Whether you’re helping a client start a blog or running a full-fledged eCommerce campaign, Wix Studio makes it simple.
Framer brings strong SEO features to the table, too. All pages come optimized out-of-the-box, with full control over SEO markup, indexing rules and redirects. Like Wix Studio, Framer ensures your pages are SEO-friendly by default, from auto-redirects to XML sitemapping and automated SEO that turns CMS content into meta tags and descriptions. While you can still connect to marketing integrations like Google Search Console, other integrations offered by Wix Studio are not available.
Bottom line: When it comes to SEO and marketing, Wix Studio positions itself as one of the best website builders for SEO. With robust Wix Studio SEO tools, it’s an excellent option for creators who want to deliver results. Framer holds its own with SEO optimization, but Wix Studio takes it up a notch with built-in marketing integrations that connect you to Meta, Zapier and more.
08. App market and plugins
Sometimes, the right plugins can elevate your websites from functional to truly unforgettable. Here’s how Wix Studio and Framer stack up when it comes to extending functionality:
With Wix Studio marketing integrations and access to the extensive Wix App Market, you’ll find over 500 apps ready to power up your websites. Whether it’s analytics, booking systems, eCommerce tools or social widgets, these apps make it easy to expand what your site can do.
Plugins are especially great for designers—especially the Figma to Wix Studio plugin. It lets you export your designs straight into Studio and take them an extra mile with no-code website animations, built-in business solutions and more.
Wix Studio also lets you tap into its Lottie animations widget, which enables you to add sleek, lightweight vector animations right from the editor. You can also integrate WebGL libraries and add 3D models by embedding external code using a HTML iFrame.
Framer’s ecosystem leans on third-party plugins and integrations to extend functionality. Having recently introduced its own plugin marketplace, users can access a wide range of third-party tools to enhance their sites, including analytics, forms and interactive elements. Framer also supports Lottie animations, so you can easily bring motion to your designs.
For Figma users, Framer offers a seamless import feature, making it easy to transition from design to a live site. Developers have also created WebGL-based components and libraries which can be integrated into projects without the need for custom code.
Bottom line: If you want an all-in-one solution with native tools and easy-to-access apps, Wix Studio’s marketing integrations and expansive app market make it the perfect choice for creators who want built-in solutions with no heavy lifting. With 500+ apps it’s great for agencies and freelancers who want no-code-to-pro-code workflows. Framer's marketplace may be a better fit for designers who prefer a lightweight, design-first approach.
09. Native functionality
When everything you need is built right into your platform, you can skip the hassle and zero in on creating something amazing. From custom tools to business solutions, here’s how Wix Studio and Framer measure up:
For Wix Studio developers, flexibility and control are at the forefront. Wix Studio provides an open platform where you can customize, extend and refine native business logic with APIs and service plugins. Want to create apps and widgets that you can use across multiple sites? Wix Blocks lets you build apps and widgets that can be deployed across multiple sites or leverage APIs to extract data from your clients’ businesses and seamlessly integrate it into any front end.
Work in your preferred IDE through GitHub integration or build online in Wix's VS Code-based IDE. Also, it's packed with built-in Wix Studio Business Solutions like bookings, events and even multi-cart functionality (allowing visitors to book services and shop products at once), Wix Studio offers endless flexibility to meet client needs. Whether you’re creating specialized tools or delivering full-stack solutions, the possibilities for developers are endless.
Framer’s Fetch capability allows you to get data from APIs and use them on your site without any code. These can range from APIs to full scale production backends. Unlike Wix Studio’s Blocks, Framer doesn’t provide a dedicated framework for creating reusable apps and widgets across multiple sites—but you can still leverage the components capability for reusability across pages. Framer also allows developers to extend site capabilities through third-party APIs and integrations.
Bottom line: For developers who want a platform with native functionality and advanced tools, Wix Studio leads the charge. With tools like Wix Blocks and powerful APIs for custom business logic, it offers robust integration and true control with deep functionality at its core.
10. Enterprise solutions
Managing big teams and high-volume projects requires a platform that offers scalability, control and efficiency. Let’s take a look at what makes both platforms stand out when it comes to enterprise-level solutions:
For businesses tackling complex projects, Wix Studio Enterprise solutions deliver the tools needed to stay organized and scale with ease. Advanced multi-site management allows you to oversee multiple sites through a centralized dashboard with tiering options for accounts, groups or individual sites. By leveraging company-branded templates and reusable assets, teams can quickly deploy on-brand, functional websites on a large scale.
Wix Studio Enterprise goes even further with enhanced security features like single sign-ons and IP allowlisting, ensuring data and access remain secure. Also, the platform integrates seamlessly with the Wix Studio Partner Program, empowering agencies and developers to collaborate and create high-impact solutions tailored to their enterprise clients’ needs.
Framer’s enterprise offering delivers reliable hosting and secure infrastructure, covering the essentials. However, it lacks key features like multi-site management—which can be a drawback for companies or teams managing a high volume of projects. Without them, scaling efficiently becomes more challenging.
Bottom line: When it comes to enterprise-grade functionality, Wix Studio enterprise offers users higher-level options. From scalable multi-site management to enhanced security and efficient website creation, it’s an ideal solution for large teams managing significant workloads. Combined with the support and collaboration opportunities available through the Wix Studio Partner Program, Wix Studio ensures businesses can meet their goals at scale. Framer offers a solid starting point, with hosting and security, but for robust enterprise solutions, Wix Studio offers the breadth and depth needed to succeed.
11. Support and community
Exploring a new platform is much easier when you’re backed by a strong community and helpful resources. Here’s how Wix Studio and Framer compare when it comes to support and learning tools:
If you’re looking to get up to speed quickly, the Wix Studio Academy is your go-to learning hub. Whether you’re a beginner or seasoned pro, you’ll find guides, tutorials, webinars and even sandboxes to experiment with features firsthand. The academy also runs in-person workshops for a deeper, more hands-on learning experience. The Academy also gives agencies the chance to boost their professional profiles with accredited badges in web design, dev and accessibility.
To keep the learning momentum going, Wix Studio’s built-along videos make it easy to recreate sections as you follow along, giving you practical experience in real-time. And when you need extra support? The Wix Studio Community has got your back. This vibrant group of creators is there to help troubleshoot issues, exchange design and coding tips and share insights in the support forum. It’s more than just support—it’s collaboration and camaraderie.
Framer also focuses heavily on education, offering platforms like the Framer Academy and Framer University for self-paced learning. Its rich collection of resources includes tutorials, courses and the Framer Fundamentals Course to help you get started.
With a dedicated community, Framer fosters collaboration through forums, a Discord server and other platforms where designers, developers, and creatives can collaborate. The focus here leans more towards creative exchange and inspiration.
Bottom line: For those who value both professional growth and collaborative spirit, Wix Studio Academy and Wix Studio Community provide a comprehensive solution. From accredited learning opportunities to a proactive support network, Wix Studio offers tools to help agencies and developers thrive. While Framer brings creativity to the table, Wix Studio strikes the perfect balance between structured learning and a connected community.
12. Pricing
Choosing the right platform means thinking about costs and making sure your choice fits your goals. Here’s how Wix Studio and Framer stack up when it comes to pricing:
Wix Studio has five options for professionals covering everything from building online brands to serving enterprise clients. Each plan gives you great tools to match your needs, and you can even test any plan risk-free thanks to a 14-day money-back guarantee.
Wix Studio’s annual pricing plans include:
Free: Without a custom domain.
Basic ($17/mo): Perfect for building online brands.
Standard ($27/mo): Supports online payments seamlessly.
Plus ($34/mo): Designed to capture leads and boost sales.
Elite ($159/mo): Tailored for scaling business growth.
Enterprise (price available upon request): Site management for large-scale businesses.
Not sure where to start? You have flexibility to explore the platform and see what works best for your business. With Wix Studio, it’s all about finding the right fit to meet your growing needs.
Similarly, Framer also provides tiered pricing options to support growing businesses.
Framer’s annual business pricing plans include:
Free: Without a custom domain.
Startup ($75/mo): Up to 15,000 pages.
Scaleup ($200/mo): Up to 30,000 pages.
Enterprise (price available upon request): For large businesses with custom needs.
Bottom line: When it comes to pricing, Wix Studio offers more variety, making it easier to pick a plan that aligns with your needs and budget. And with significantly lower starting costs, it’s easier to get started while keeping expenses manageable. Wix Studio provides flexibility, affordability and a trial period to ensure it’s the right match for your business.
Curious how Wix Studio stacks up against other platforms? Explore more comparisons:
Editor’s note: all pricing and information are current as of 04/08/2025.
How Wix Studio and Framer compare at a glance
Feature | Wix Studio | Framer |
Infrastructure | Robust performance with custom domain, multi-cloud hosting, SSL encryption, global CDN and DDoS protection. | Powered by AWS with CloudFront, custom domain, global CDN, SSL encryption and DDoS protection. |
Design flexibility | Fully responsive editor, AI-powered adaptability, pre-designed templates, CSS customization, Lottie support, no-code design tools. | Flexible design canvas with manual breakpoint management, CSS customization, Lottie support. |
AI features | Extensive AI tools (responsive AI, AI code assistant, sitemap generator). | Limited AI tools (site generation and fast prototyping with AI assistance). |
Scalability & CMS | No-code CMS supporting up to 500k items, dynamic pages, reusable components. | CMS supporting up to 100k items, dynamic pages and reusable components. |
Collaboration | Real-time collaboration, client management tools, role-based permissions. | Real-time collaboration with custom roles, auto-syncing changes, role-based permissions. |
Ecommerce | Built-in eCommerce with omnichannel capabilities, integrations with POS, loyalty programs. | No native eCommerce; can integrate with third-party tools like Shopify or Stripe. |
SEO & marketing | Built-in SEO features (auto 301 redirects, XML sitemaps, Google indexing) and native marketing tools. | Strong SEO (auto redirects, XML sitemaps) but limited marketing integrations. |
Customization | Code-free animations, Lottie support, adaptive design features and extensive template library. | No-code animations, flexible grid system and Lottie integration for advanced effects. |
So, which website builder is right for you?
Choosing the best website builder comes down to your goals and how you like to work. Wix Studio is the go-to choice if you’re after an all-in-one platform that’s as efficient for agencies as it is for freelancers. Its powerful yet intuitive tools strike the perfect balance, offering design flexibility without unnecessary hurdles.
Shir shares her perspective: “Wix Studio was built to give web creators that rare combination of freedom and simplicity. You can craft something stunning without getting caught up in unnecessary complexity, allowing you to focus on bringing your vision to life.”
Framer, on the other hand, might be a good match if you’re part of a small team. It leans more heavily into creativity and custom design, which might appeal to teams focused on those parts.
Still, Shir notes, “Wix Studio is designed for professionals who want to focus on what matters most to their projects. Its scalability and efficiency mean you can confidently take on any challenge, no matter the size.”
While both platforms bring plenty to the table, Wix Studio has the edge. It’s a platform you can grow with, whether you’re just starting out or handling large-scale projects. Take a look for yourself and see if it’s the right fit to make your goals a reality.
Start creating your next project with Wix Studio today and experience an all-in-one platform built for efficiency, scalability and web creation without limits.
Wix Studio vs. Framer FAQ
Is Wix Studio better than Framer?
Both Wix Studio and Framer offer powerful tools for building websites, but they cater to slightly different needs. Wix Studio is built with web creators, teams and agencies in mind, offering robust multi-site management, built-in hosting, advanced SEO tools and flexible collaboration features.
Framer excels in rapid prototyping and visually polished landing pages. If you're looking for a full-stack solution with scalability and client-ready features, Wix Studio may be a better fit.