- Annabelle Amery
- Nov 26
- 6 min read
As the leading website builder, Wix offers two powerful solutions to build and grow businesses online: the original Wix and Wix Studio. While both solutions include thoughtful tools that support the core aspects of your business journey, comparing Wix with Wix Studio is a bit like comparing apples to oranges.
While Wix caters to small business owners and individual creators, Wix Studio is geared toward agencies and freelancers with multiple and/or enterprise clients. In this article, we'll explore the two platforms to help you understand the key differences.
Create a site with Wix or check out Wix Studio.
What is Wix?
Wix is a website builder that simplifies the web design process for non-technical users and gives you the freedom to choose exactly how you create your site. Its drag-and-drop editor and 2,000+ website templates give you control over every aspect of making a website. Meanwhile, its AI website builder can create an entire website for you, just from a simple chat. Just answer a few questions about your goals, and the AI will spin up a fully functional site for you in minutes.
Ready to get started? Learn how to make a website with this easy guide.
When exploring Wix, you’ll find that it was built to be more than just a design tool. Whether you’re looking to tap into eCommerce or show off your work in an online portfolio, you can take advantage of various built-in tools that make your life easier.
AI is woven throughout the builder to help you work more deftly across your website, marketing channels and business tools. You can use AI to write website copy or generate new images. You can even use AI to design your emails, optimize your page for SEO or set up custom agents that can help you keep close watch over your site, customer inquiries and inventory (among other things).
Wix also encourages its users to go beyond static web pages by supporting dynamic elements, such as code-free animations, video backgrounds and interactive forms. In addition to its native payments and bookings features, Wix integrates with plenty of third-party apps so you can build your site exactly the way you want.
Behind the scenes, Wix boasts a robust infrastructure to ensure unparalleled reliability, security and performance. Every new feature, component and element created is built with performance in mind. Over the past year alone, Wix managed to achieve dramatic improvements for Core Web Vitals (CRW), increasing the ratio of Wix sites in the Google CrUX report with good scores for all three CWV by 25% in the last year.
Wix boasts a 99.99% up-time powered by its dedicated Site Reliability Engineering (SRE) team. With advanced systems in place, like the SOC 24/7/365 monitoring program, potential issues are identified and stomped out swiftly.
On top of all that, Wix sites come with accessibility settings baked in so that any visitor, regardless of ability, can interact with your business online.
Main features of Wix
2,000+ professionally designed templates and a drag-and-drop website builder
AI website builder, plus additional AI tools and AI features for text generation, image generation and more
Business management solutions for bookings, eComm builder and events
Built-in marketing and branding tools
Built-in AI agents for help with managing your website and backend operations
Secure payments
App marketplace
View all Wix features
Best for…
Entrepreneurs in any industry
Independent professionals and freelancers
Service-oriented businesses
Ecommerce businesses
Bloggers and content creators
Educators
Event planners and producers
Non-profit organizations
Top benefits of Wix
Offers a flexible and highly customizable web design experience (no prior coding or design experience required)
One place to manage your entire website and business
Reliable hosting and security
500+ apps and integrations
Built-in AI tools and agents
Examples of sites created with Wix
What is Wix Studio?
Designed for agencies, freelancers and enterprises, Wix Studio lets professional web designers and developers unleash their creativity faster and better than ever. You can create high-end sites at scale while harnessing the robust infrastructure and business solutions that already come with Wix.
Start creating with Wix Studio.
In other words, as you focus on bringing your client’s vision to life, Wix takes care of all the time-consuming tasks related to infrastructure, maintenance and security. You also have your pick between Wix’s time-tested solutions for eCommerce, online bookings and more—which can be personalized to any client via custom logic. This can be combined with the platform’s built-in tools for running email campaigns, SEO and more on behalf of your clients.
In terms of website design, the Wix Studio Editor gives you a wide array of tools, ranging from smart tools that increase your efficiency to advanced tools that give you precise control. You can choose from highly responsive and customizable templates or work in pixels, which open the door to complex designs like intricate animations, animated cursors and mesmerizing transitions.
Responsive AI and custom controls make it easy to optimize your sites for every screen size. Furthermore, features like proportional scaling, preset layouts and shared design assets accelerate the building process for tight turnaround times. You've even got a plugin with Figma, allowing you to export your design from Figma to Wix Studio, where you can bring your final design to life.
Another key characteristic of the platform: Wix Studio facilitates collaboration between designers, developers and clients with features like real-time feedback and live comments. You can hop between multiple workspaces and open up certain workspaces for client feedback. Wix Studio has a ‘content mode’ where clients can tweak the content without affecting the design. This streamlined workflow—coupled with version control and asset management tools—helps your team work more effectively across multiple projects.
When it comes to AI, Wix Studio has all of the AI capabilities of Wix, plus a handful more. Unique to Studio is its responsive AI feature that makes each section or mobile breakpoint responsive across all devices. Additionally, there's a generative AI model and code assistant in the VS Code to help you get tailored scripts, troubleshoot and retrieve product answers fast. Not to mention, an AI-powered visual sitemap and wireframe generator.
Thinking about Wix Studio vs. Elementor? Compare them and find the best fit your design needs.
Main features of Wix Studio
360+ responsive templates
Responsive, grid-based website builder
Real-time collaboration and unified workspace
Open platform capabilities
No-code interactions and animations
Responsive behavior using AI
Business management solutions for bookings, eComm and events
Built-in marketing and branding tools
Secure payments
App marketplace
View all Wix Studio design capabilities
Best for…
Agencies
Enterprises
Web designers
Web developers
Freelancers
Top benefits of Wix Studio
Full creative control for agencies, enterprises and freelance designers/developers
Multi-project management and collaborative workspaces
Combines Wix’s business apps and infrastructure with advanced design capabilities, collaboration tools and automation
Examples of sites created with Wix Studio
View a full collection of inspirational websites built on Wix Studio.
Wix vs. Wix Studio: feature comparison
Can I transfer my Wix.com site to Wix Studio?
While you can’t transfer a Wix Editor site to a Wix Studio site (or vice versa), you can create a new site using the Studio Editor. When you make new sites with either the Editor or Studio, you'll still have access to your existing Wix sites in your new workspace and can edit them as usual in the Editor. To switch to Wix Studio from your original Wix Editor account, simply click one of several entry points that you'll see in your account profile, your site's dashboard, Sites page or the Wix templates page. Alternatively, if you have a team member who already uses Wix Studio, ask them to send you an invitation.
Should you use Wix or Wix Studio?
In a nutshell, it depends. Wix caters to DIY enthusiasts and small businesses seeking a user-friendly platform with ready-to-go features at affordable prices. On the flip side, Wix Studio is tailor-made for professionals and agencies craving extra design freedom, advanced design capabilities and highly responsive websites. Learn more about website builders vs. CMS.
Related reading: Wix vs. GoDaddy or Wix vs. Shopify
Note: All features and pricing information mentioned is current as of November 26, 2025.
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