Incorporating Fun into Work, August 06
Jessica
Walsh
Jessica Walsh is a designer and art director living in NYC. Her impressive client list includes Jay-Z, Barneys, The New York Times, Levi’s and The Museum of Modern Art—just to name a few. Named by Forbes Magazine, one of the “30 under 30 top creatives designing the future,” her work has won most major design awards and has been featured in books, galleries, museums and magazines worldwide. Her wildly successful website and book “40 Days of Dating” is being turned into a movie.
The Experience
Jessica Walsh always strives to create emotion-driven work that touches people. Get inspired in your own web design and learn how to bring a sense of playfulness and humor into everything you do.
Why We Brand, Why We Buy, July 19
Debbie
Millman
Debbie Millman is a designer, author, curator and host of the popular podcast, Design Matters. She’s been named “one of the most influential designers working today” by Graphic Design USA and “one of the most creative people working in the business” by Fast Company. Her written and visual essays have appeared in the New York Times, New York Magazine, Print Magazine, Design Observer and Fast Company.
The Experience
Debbie will give an entertaining sociological, scientific and anthropological overview of why humans buy and brand things. Together, you'll explore how influential branding is on our everyday lives: from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live.
Zine Workshop, July 23
Adam Kurtz
Adam J. Kurtz (aka @adamjk) is an artist and author whose illustrative work is rooted in honesty, humor and a little darkness. His books have been translated into over a dozen languages and his “very personal” work for clients like Strand Bookstore and Urban Outfitters has been featured in the New Yorker, VICE, Adweek and more. His latest book, Things Are What You Make of Them is a handwritten essay collection that tackles the creative process and realities of entrepreneurship. He’s previously held creative positions at Barton F. Graf, BuzzFeed, Houpla and others.
The Experience
Join Adam for a practical, hands-on workshop, introducing you to the basics of conceptualizing and creating a zine. You’ll hear how he created “Talking About Feelings” and put together a one-sheet folded zine by juxtaposing text, visuals and illustrations. Best of all, you’ll walk away with multiple copies of your work in print.
Editorial & Brand Philosophy Workshop, August 17 and 20
Alexandra
Zsigmond
Alexandra Zsigmond is an award-winning art director and visual thinker working at the intersection of fine art, illustration and editorial design. From 2010-17, she was an art director for the New York Times’ Opinion section, commissioning original illustration for articles, curating art-driven features, and designing for both print and digital. She’s art directed over 4000 editorial illustrations and collaborated with over 1000 artists worldwide. As an art director, she strives to push artists toward the creation of their best, most original work, and toward visual solutions that are at once striking, incisive and experimental.
The Experience
Alexandra will give an overview of her work at the Times and divulge her thoughts on art direction, editorial design, curating and fine arts. She’ll lead a creative workshop where you’ll play the art director and critique each other’s portfolios.
The 6-Year Design Roadtrip, August 13
Frankie
Ratford
Frankie Ratford is a full time adventurer obsessed with design, travel and business. She is the Founder and Creative Directive of the Design Kids and spends her spare time coaching her favorite Graphic Design businesses around the globe.
The Experience
Frankie will share her unconventional journey through the design industry, from graduating top of her class and getting a shiny studio job, to quitting in the middle of a recession and paving her own path. She’ll share how you can have a successful career by repositioning yourself and your personal brand to align with your true career goals.
Inspirational Motion Design, July 12
Nicole
Ginelli
Nicole Ginelli is a Brooklyn-based Art Director, Animator and Illustrator. Her clientbase includes MTV, Warner Music, Vice, Giphy, Bloomberg, and Medium. Currently she teaches Graphic and Web Design courses at Pratt. Previously she was the Editorial Art Director at Bandcamp and an Interactive Designer at Pitchfork.
The Experience
Learn to use After Effects to make a uniquely abstract animation. Create animation assets both on the computer and off, using your creative tools of choice. In this workshop, we'll explore techniques and possibilities within animation to create expressive and experimental works.
Paper Art Making, June 3
Javier Rodríguez
Based in Barcelona and London, Javier has been working as a graphic designer for over 10 years. He’s designed illustrations, editorials and concepts for the world’s largest companies including, Lacoste, Gillette, Coca-Cola, Google, American Express and Converse. What’s inspired him to become a graphic designer? Shopping in the supermarket with his mom, where he realized the importance cereal box packaging in choosing his morning breakfast.
The Experience
Craft a 3D paper mask based on your insecurities. During this workshop, you’ll learn how to create form and texture using a cut paper technique.
Photography Basics, June 4
Yotam Kellner
Yotam Kellner is the Lead Mentor for the Wix Design Playground. Over the past 4 years, he’s worked as a web designer in the Wix Studio. He’s presented at design talks in the US, Brazil, Lithuania and Israel where he teaching Wix Editor basics. Previously, he was co-owner of Soul-Royale.com, a motion design studio in Tel Aviv.
The Workshop: Photography
This workshop will give you an overview of photograph equipment including cameras and lenses. You’ll learn the anatomy of a camera and how to capture successful and interesting images. We’ll focus on core photographic concepts as well as some more advanced techniques.
The Experience
Dive into basic and advanced techniques of the Wix Editor. Learn how to use animation, scroll effects, and advanced design techniques to create unique web experiences. Discover tips and tricks for web design, product and styling. Work with the Editor hands on and get a chance to ask all your questions in a Q&A session.
UX Basics, June 5
Yatir Kaaren
Yatir is a seasoned designer whose career has led him from building teams in small edgy startups to heading design at a Eurotech unicorn to building the Product Design Guild at Wix. The guild, constructed of 30+ versatile designers, are in charge of the Wix user of user experience. Yatir believes that a team can always develop through training, tools and work frames.
The Experience
In this 3-part workshop learn the fundamental building blocks of design and how to use innovative design techniques.
Inspiration Lecture and Passion Project, June 7
Justin Maller
Born in Australia and based in Los Angeles, Justin Maller is the Chief Creative Officer for DeviantArt—the largest online art community in the world. Previously he worked as a freelance illustrator and art director for 15 years, producing illustrations and art concepts for the industries top brands and publications worldwide. He’s also known for his year-long project, Facets, and his international modern art collective, The Depthcore Collective.
The Experience
Discover the importance of having passion projects and how they directly correlate to creative development, professional progression and overall career growth. In this workshop you’ll develop your own everyday project with realistic goals designed to expand your creative horizons.
Animations and Micro Behaviors, June 21
Eyal Sebbag &
Guy Garibian
Eyal is the team leader in Wix's in house Motion Studio. He manages and directs animation and video projects for Wix’s online campaigns, social channel, product packaging and branding. Before Wix, he worked as a motion graphic designer for TV branding and packaging. In 2012, Eyal graduated HIT with a degree in Graphic Design.
Guy is a senior animator and motion designer for the Wix Broadcast team. He specializes in 2D character animation and telling stories through movement. Over the last 3 years, he’s been creating animations for marketing, acquisition and product videos. In 2012, Guy graduated from Bezalel Academy of Art and Design.
The Experience
Video is one of the most powerful mediums. The way viewers consume content is constantly changing, which directly affects how we create videos. Eyal and Guy will talk about the role of video in web design and how to keep evolving to keep up with your audience.
Client Management, July 2
Vuong Tong
You may know Vuong as the Head of the Wix Design Playground, where he develops the course curriculum, recruits students and promotes the program. Before Wix, Vuong worked for a design firm that produced annual reports, developed branding, and created interactive visual experiences. His passion for solving complex business challenges inspired him to pursue Innovation Management at Central Saint Martins in London. When he returned to the US, he focused on supporting creatives at Fahrenheit 212.
The Experience
Learn how to deal with client expectations and manage a design process to deliver work on time and on your terms. During this workshop, you'll learn how to quote time expectations, create workback timelines and resources. In a role-playing exercise, you’ll learn to build partnerships with all types of clients.
Content for Web, July 2
Hadas Getter
As a graduate of the Fashion Merchandise Marketing program from FIT, Hadas Getter has always been interested in the science of trend forecasting and taste making. Before she joined Wix in 2016 as a visual expert, she worked at Keshet International where she bought and sold TV formats, and at Screenz, the company that developed the app for the popular show Rising Star. Today, Hadas leads the Visual Experts team, which forecasts and predicts the future needs of Wix users.
The Experience
It is known that content is king, or queen in my case. In the Content Company, research is a major part of what we do and of our process, which leads us to decide on how to create websites and templates. During our session, we will talk about how to choose the best content for your website and how to structure it.
Wireframing - Visual Storytelling,
July 10
Nitzan
Pode
Nitzan is a team leader in the Wix Editor Platform team. The team’s everyday challenge is to unify the flows of the many different Wix products, providing Wix users with one streamlined experience of using the Wix Editor, throughout the lifecycle of building their site. Currently, her team are creating a platform for building Web Applications, expanding Wix and opening it up to brand new markets.
The Experience
How do you tell a story which is not your own? In this talk you’ll learn to ask the right questions in order to get to know your client. This knowledge is the key for you to help them achieve their business goals. You will learn to tell a story using the UX Designer’s main tool - the Wireframe. Start from sketching, and take it all the way to one full flow.
Introduction to Corvid by Wix, July 16
Asaf
Shevach
Asaf Shevach is the Product Marketing Manager for Corvid by Wix. Responsible for onboarding new users and making sure they come back. He has a decade of experience in the digital realm of Product, UX design and Marketing.
The Experience
Get an introduction to Corvid and breaks the limits of web creation by adding advanced interactions, features and functionalities using code. Feeling intimidated? Don’t be. You’ll learn how to customize web interactions with very little coding skills.
How to Use Wix SEO to Get Found Online, July 30
Shoshanna Silberman & Yotam Kellner
Shoshanna Silberman is a UX Writer at Wix. She creates engaging, user-friendly content for several products, including Wix Arena, SEO Wiz, Email Marketing and Social Posts. In her spare time, she enjoys cooking, going to the beach and chasing her 2 kids around the house (though maybe 'enjoy' isn't the right word).
Yotam Kellner has been a web designer in the Wix Studio for the past 4 years. He’s presented dozens of Editor demos and design talks in the US, Brazil, Lithuania and Israel. Previously, he co-founded Soul-Royale.com, a motion design studio in Tel Aviv.
The Experience
Good SEO (search engine optimization) is key. Not sure what that means? No worries—you’ll get an SEO introduction and learn which Wix tools to use to build and optimize your site to rank higher on search engines.
Intro to Wix's Marketing Tools, July 18
Amit
Drenger
Amit Drenger is a Product Manager at Wix.com. For the past 3 years, he’s focused on the needs of small businesses, developing automated marketing solutions for SEO, social media, email marketing and more. Previously, he was Head of Marketing at the Israel Tennis Centers Foundation.
The Experience
Get an introduction to Wix's suit of marketing tools and learn how to use them to promote you business or brand online
System Thinking in Graphic Design,
August 8
Ben
Benhorin
Ben Benhorin is a designer, educator and digital artist based in Tel Aviv. Currently heading the Design System team at Wix.com, a team in charge of defining and building design & code infrastructure for multiple products. He is an alumnus of the Bezalel Academy's Visual Communication Department in Jerusalem, and now serves as senior faculty member and head of the Digital Product Design at Shenkar College of Engineering & Design in Tel Aviv. He served as a consultant to major start-up companies in Israel, and has worked internationally on a number of successful web projects and products, among which he won the prestigious TechCrunch Disrupt award. He specializes in meaningful interaction design solutions, systems thinking and generative art installations.
The Experience
What are style guides, UX pattern libraries, and design systems? We will get an intro to the world of systems thinking and learn a design approach that helps develop a visual language for your project that is based on modular and reusable patterns & UX components, allowing for a more consistent & holistic experience. We will harness the power of modular design to create a cohesive language that will allow for designs to be modular and reusable, much more efficient, and facilitate usage of common patterns across different pages, products & teams - building a meaningful & consistent visual language.
Test Before You Build, July 11
Bat-El
Sebbag
Bat-El Sebbag has worked as part of Wix’s UX guild for the past 7 years, as a designer and team leader. Today she manages a multi-disciplinary core UX team that contains UX designers, illustrators, a prototyper and animator. This team is a valuable ‘commando’ style team that allows Wix products agility and velocity by contributing its talents wherever in Wix they’re needed. Bat-El graduated from Bezalel Art & Design academy with a visual Communications degree.
The Experience
Put the 'Test before you build' concept into practice, by learning important usability testing techniques. Testing early — and well — can save you a lot of time and effort in any design project. We'll explore various methods that Wix UX designers use to test products on users; among them paper prototyping, emotional reaction tests, and interactive mockups. In this talk you'll learn the principles of performing great usability tests, in order to get valuable unbiased insights about your own projects.