Choose how to sell subscriptions to your shoppers
Offer more with your eCommerce website or build a subscription box business from scratch
Curated boxes
Put together a collection of different products with each shipment. Tell your customers what will arrive or send surprise mystery boxes.
Recurring orders
Let customers conveniently replenish the products they need and love. Send the same trusted products with each shipment.
How to sell subscription boxes with Wix
Sell subscriptions online in 7 steps:
1. Create an online store
Choose from 80+ eCommerce templates to start selling.
2. Add a new product
Upload high-quality images, variations and a description.
3. Create a subscription
On the bottom of your new product, add subscription details like frequency and price.
4. Customize your product page
Design your product page for your brand and display your subscription options.
5. Connect a payment method
Choose a payment provider that supports recurring payments, like Wix Payments.
6. Start selling online
Accept orders on your site and manage every subscription from your Wix dashboard.
Get inspired by subscription box websites on Wix
Find the right subscriptions to sell
Here are some of the best subscriptions for your business:
Office supplies
Stationery | Printer ink | Stickers | Notebooks | Planners | Calendars
Digital Content
Licenses | Retainers | Services | Gated articles | Newsletters
Memberships
Video tutorials | Exclusive content | Discount clubs | Online courses
Food and drinks
Meal kits | Monthly coffee roasts | Snack boxes | Wine clubs
Health and beauty
Skincare | Shaving kits | Makeup boxes | Vitamins and supplements
Home and lifestyle
Cleaning supplies | Plants | Hobby and craft kits | Book clubs
Advanced eCommerce features to sell subscriptions online
Flexible options
Let shoppers choose between subscription types or one-time purchases on your product pages.
Seamless fulfillment
Get notified each time a subscription order renews and manage it all from one efficient dashboard.
Auto-renew
Automatically charge your customers on a weekly, monthly or yearly basis.
“My Subscriptions” page
Let your customers view and manage the product subscriptions they’ve purchased.
Get a subscription-based website template
Customize a subscription service website template, or choose from 500+ professional website templates.
Subscription website builder FAQ
What does it mean to sell subscriptions?
Subscriptions are like a contract between you and your customers. As opposed to just a one-off sale, where a shopper buys a single product from you, with subscriptions, the shopper agrees to pay you to receive the product weekly, monthly, or at any other agreed upon timeframe. Selling subscriptions is a great way to increase customer lifetime value by encouraging repeat purchases.
What types of subscriptions are there?
There are two main types of subscriptions that you can sell:
Recurring products - In this subscription model, shoppers can sign up to get the same product sent to them on a periodic basis, for example weekly or monthly. This model makes sense for products that can wear out or need to be replenished occasionally, such as razors, skin care products, or food products. It can also include digital products that are released on a periodic basis, such as a weekly premium newsletter, or licenses, memberships and services that need to be renewed periodically.
Subscription boxes - In this subscription model, you send a curated box of products to the customer on a periodic basis. For example, a beauty box, with an assortment of skincare and hair products, or a monthly wine box, with an assortment of different wines each month.
What can I sell for subscriptions?
Subscriptions are a great fit for products that wear out or need to be replenished periodically. For instance, deodorant. People buy deodorant, use it until it’s finished, and then buy it again. If someone is buying deodorant from you, you can offer them a discount to buy a monthly subscription, rather than just a one-off purchase, and ensure yourself of a return customer. This same model works for all products that people buy on a recurring basis, including digital products.
Alternatively, if you sell something like clothing, or books, you can sell a subscription box, which contains a curated assortment of these items on a weekly, monthly or quarterly basis.
Some of the most commonly sold subscription items are:
Food and beverage
Personal care products
Household products
Clothing
Toys/Games
Books
Pet products
Online courses
Exclusive content
Memberships and licenses
How do I start selling subscriptions online?
To start selling subscriptions online, follow these steps:
Sign up for a subscription website builder - Use a website builder like Wix that supports eCommerce and one-click subscriptions.
Design your online store - Choose a template and customize it to create high-converting web and mobile storefronts.
Add products - Upload images of your products, and add product descriptions and specifications.
Enable subscriptions - Define the product as available on a subscription basis and choose the subscription interval.
Offer a discount - Add a tagline incentivizing customers to buy on a subscription basis by pointing out how much they can save.
Connect payment methods - Connect one or multiple payment options that support recurring payments.
Manage subscription order fulfillment - Every subscription period, a new order will automatically appear in your Orders tab.
How much does a subscription-based website cost?
A subscription-based website is free to create with a website builder like Wix, while some other platforms offer a limited free trial. Once you’ve created your website and are ready to start accepting payments, you’ll have to update to a premium plan.
Premium website plans for subscription-based sites can range from $20-$30 per month on a platform like Wix, to hundreds of dollars a month on other platforms. With Wix, your premium plan will include all of the tools you need to grow a successful subscription-based business built-in.
Can you make money with subscriptions?
Subscriptions can potentially offer an easier path to making money online than standard eCommerce selling. Because subscription selling leads to a single customer buying products on a recurring basis, you don’t have to invest as much in marketing to bring in new customers. A customer that has signed up for a subscription, brings you steady income that you can count on each month.
What is the best eCommerce subscription platform?
There are a number of factors to consider when choosing the best eCommerce platform for selling subscriptions online. The platform you choose should include the following:
An intuitive editor - You should be able to design a unique online store without needing to know how to code.
Built-in subscription functions - Turning a product into a subscription should be as simple as clicking on a toggle and choosing your subscription period.
Flexible subscriptions - Look for an online store builder that allows you to offer not only weekly or monthly subscriptions, but also custom subscription periods.
Multiple payment methods - Selling subscriptions requires a payment method that allows for recurring payments. Ideally, you should be able to offer your customers a variety of payment methods that work with subscriptions.
Efficient subscription fulfillment - Your platform should automatically create an order and charge the customer each time the subscription period renews, all from one dashboard.
Wix offers all of this needed functionality for a successful subscription website, plus built-in tools for marketing and managing your business at competitive rates.