Welcome to Wix eCommerce
Launch, run and grow your business from one powerful eCommerce platform.
Sell Online

Customize Your Storefront
Add products and customize your gallery, cart and checkout. Add converting features like Wishlist and Buy Now buttons.
Choose from 50+ Payment Providers
Get paid with Wix Payments, our native payment solution, or choose from dozens
of secure payment gateways worldwide.
Secure Cart & Checkout
Enjoy built-in, industry-leading
secure cart and checkout and earn
your customers’ trust.
Source Products with Dropshipping
Source from millions of high-quality products from marketplaces like AliExpress, without managing inventory, fulfillment or shipping.
Sell on Multiple Channels
List your store products on Facebook, Instagram, Amazon and eBay. Sell in
person with Wix Point of Sale. Manage all sales right from your Wix dashboard.
Offer Product Subscriptions
Build a loyal customer base and earn recurring revenue by selling product subscriptions.
Manage Your Store

Control Inventory
Automatically track and manage your inventory each time you make a sale, or manually update stock levels for all items, one by one or in bulk.
Organize and Ship Orders Seamlessly
Manage and track orders from your
Wix dashboard. Handle delivery or ship
with your region’s solutions and services
like Shippo.
Manage Payments
Get a detailed overview of your business transactions in one place. Review every purchase made on your site, no matter the payment provider or method.
Automate Sales Tax
Set up an automatic sales tax calculation with Avalara. Simplify tax collection and filing by letting Avalara do the work for you.
Get Custom Business Reports
Learn from your store’s data. Get customized business reports to analyze revenue, traffic, sales and marketing campaigns.
Run Your Store on the Go
Chat with your customers in real time, track analytics and manage your sales from anywhere with the Wix Owner mobile app.
Grow Your Business

Drive Traffic with Advanced SEO Tools
Drive traffic to your store with a suite of built-in SEO tools—from a custom SEO plan to quick Google indexing and more.
Advertise on Facebook and Instagram
Increase site traffic and orders by
promoting your products with Facebook Ads by Wix.
Launch Email Marketing Campaigns
Let your customers know about your offerings and promotions with email marketing campaigns.
Build and Manage Customer Relations
Manage every business conversation
from your Wix inbox, syncing Facebook Messenger, Gmail, contact forms and
live chat.
Set up Marketing Automations
Increase conversion rates and save
valuable time by setting up smart email automations like abandoned cart and
order confirmation emails.
Chat with Store Visitors
Engage with store visitors in real time
with a live chat. Answer their questions, offer promotional coupons and turn
them into customers.
“What started as a passionate side hustle
- is now a $2M business.”
Coal and Canary, www.coalandcanary.com