Eddy K cuts time to market by 60% with Wix Studio
INTRODUCTION
Eddy K is a bridal wear company that supplies over 500 global retailers with their creations.
60%
Reduction in time to market
42%
More time spent on site
27%
Increase in page views
3X
Faster content uploads with CMS
CLIENT SUCCESS STORY
Eddy K’s site is a critical tool for their marketing team as it serves both their B2B and D2C customers. It’s where retailers explore the brand’s collections and make buying decisions. Brides-to-be locate stores near them that carry Eddy K designs and find information about bridal wear events. However, Eddy K’s marketing team encountered many issues on their previous platform.
Slow site speed, limited design capabilities and the inability to manage large content collections at scale meant that workflows were inefficient. According to Mia Campanella, lead on UX and the site redesign, “time spent on web design and marketing operations has dropped by 50% since implementing Wix Studio for enterprise.”
eddy k
ACCELERATING TIME TO MARKET WITH THE CMS
“Switching to Wix Studio has been like night and day. Launches used to take a few days to have everything properly set up. Now it just takes a few clicks to upload everything and it just takes one day. With the CMS, you can put everything in one place—and most of the materials are already there so you don’t have to input the information from scratch.”
Isabel Pittier
SALES AND MARKETING SPECIALIST, EDDY K
CONSOLIDATING MARKETING TOOLS WITH AN ALL-IN-ONE SOLUTION
“Being able to house everything under one roof has been really helpful. Our social media team is using Wix Studio’s Facebook and Instagram Ads tool and having our newsletters on the platform means we can easily track when somebody is added as a new customer to our website.”
Isabel Pittier
SALES AND MARKETING SPECIALIST, EDDY K
EXTENDING REACH WITH MULTILINGUAL CAPABILITIES
“Another driving force as to why we like Wix Studio so much is the ability to translate the site. We were able to automatically translate everything and that was such a lifesaver as we didn’t have multilingual capabilities with our previous platform. That's great since we are a global company.”
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Mia Campanella
GRAPHIC DESIGNER, EDDY K
STEPPING UP SITE SPEED AND TIME SPENT ON SITE
“Sometimes, pages simply would not load. The site would even crash often, that was detrimental. Since implementing Wix Studio, we restructured the site making it more intuitive. The site’s speed, look and feel have improved. Our session times increased from an average of 2.5 minutes to upwards of 6 minutes on our site.”
Mia Campanella
GRAPHIC DESIGNER, EDDY K
ACCELERATING TIME TO MARKET WITH THE CMS
“Switching to Wix Studio has been like night and day. Launches used to take a few days to have everything properly set up. Now it just takes a few clicks to upload everything and it just takes one day. With the CMS, you can put everything in one place—and most of the materials are already there so you don’t have to input the information from scratch.”
Isabel Pittier
[ SALES AND MARKETING SPECIALIST, EDDY K ]
CONSOLIDATING MARKETING TOOLS WITH AN ALL-IN-ONE SOLUTION
“Being able to house everything under one roof has been really helpful. Our social media team is using Wix Studio’s Facebook and Instagram Ads tool and having our newsletters on the platform means we can easily track when somebody is added as a new customer to our website.”
Isabel Pittier
[ SALES AND MARKETING SPECIALIST, EDDY K ]
EXTENDING REACH WITH MULTILINGUAL CAPABILITIES
“Another driving force as to why we like Wix Studio so much is the ability to translate the site. We were able to automatically translate everything and that was such a lifesaver as we didn’t have multilingual capabilities with our previous platform. That's great since we are a global company.”
Mia Campanella
[ GRAPHIC DESIGNER, EDDY K ]
STEPPING UP SITE SPEED AND TIME SPENT ON SITE
“Sometimes, pages simply would not load. The site would even crash often, that was detrimental. Since implementing Wix Studio, we restructured the site making it more intuitive. The site’s speed, look and feel have improved. Our session times increased from an average of 2.5 minutes to upwards of 6 minutes on our site.”
Mia Campanella
[ GRAPHIC DESIGNER, EDDY K ]
