The European Leagues drives engagement and uncovers key insights
INTRODUCTION
The European Leagues helps its members—competition organizers, senior executives and CEOs of professional football clubs—to address operational issues and build relationships. It represents 39 professional football leagues from 33 countries.
RAPID DEPLOYMENT
2X faster time to market
SUCCESSFUL BUY-IN
360 clubs using the app
ONE GO-TO SOURCE
For members to access accurate info
DATA-DRIVEN KPIS
Fine-tuned content strategy
CLIENT SUCCESS STORY
The European Leagues needed to have more frequent, streamlined communication with members.
To do so they created their branded app, CAP (Club Advisory Platform) on Wix Studio for enterprise. This would ensure members have access to accurate information and strengthen stakeholder engagement. Cost efficiency and a quicker time to market were key deciding factors too.
European Leagues
HITTING DEADLINES THANKS TO INTUITIVE, LOW-CODE FEATURES
“We had a short deadline and building the app with Wix Studio for enterprise was at least 2 times quicker than the other options we looked at. It was quite easy to develop the app using drag and drop. Plus it was cost efficient; the way we could customize and expand the features made it a truly great solution.”
Mehdi Traifa
[ COMMUNICATION AND PROJECTS MANAGER, EUROPEAN LEAGUES ]
GIVING MEMBERS ACCESS TO TRUSTWORTHY INFORMATION
“We’re a reputable source for information related to governance, competitions and regulatory updates. If we don’t provide and distribute the information, people will get it in other ways that may not always be accurate or transparent.”
Mehdi Traifa
[ COMMUNICATION AND PROJECTS MANAGER, EUROPEAN LEAGUES ]
GAINING INSIGHTS THAT COUNT AND HONING CONTENT STRATEGY
“The dashboard helps us understand who’s reading what. Plus we use [identity] badges to create clusters, so we can target audiences in one specific country or club with specific information. Now we have everything we need for our content and strategy.”
Mehdi Traifa
[ COMMUNICATION AND PROJECTS MANAGER, EUROPEAN LEAGUES ]
TURNING IDEAS INTO ACTION WITH PERSONALIZED SERVICES
“The Wix Studio team was tremendously supportive throughout the entire development phase. The approach is really customized and proactive. When it’s time to develop a new feature, we know we can count on their support to make sure it happens.”
Mehdi Traifa
[ COMMUNICATION AND PROJECTS MANAGER, EUROPEAN LEAGUES ]
ACCELERATING TIME TO MARKET WITH THE CMS
“Switching to Wix Studio has been like night and day. Launches used to take a few days to have everything properly set up. Now it just takes a few clicks to upload everything and it just takes one day. With the CMS, you can put everything in one place—and most of the materials are already there so you don’t have to input the information from scratch.”
Isabel Pittier
[ SALES AND MARKETING SPECIALIST, EDDY K ]
CONSOLIDATING MARKETING TOOLS WITH AN ALL-IN-ONE SOLUTION
“Being able to house everything under one roof has been really helpful. Our social media team is using Wix Studio’s Facebook and Instagram Ads tool and having our newsletters on the platform means we can easily track when somebody is added as a new customer to our website.”
Isabel Pittier
[ SALES AND MARKETING SPECIALIST, EDDY K ]
EXTENDING REACH WITH MULTILINGUAL CAPABILITIES
“Another driving force as to why we like Wix Studio so much is the ability to translate the site. We were able to automatically translate everything and that was such a lifesaver as we didn’t have multilingual capabilities with our previous platform. That's great since we are a global company.”
Mia Campanella
[ GRAPHIC DESIGNER, EDDY K ]
STEPPING UP SITE SPEED AND TIME SPENT ON SITE
“Sometimes, pages simply would not load. The site would even crash often, that was detrimental. Since implementing Wix Studio, we restructured the site making it more intuitive. The site’s speed, look and feel have improved. Our session times increased from an average of 2.5 minutes to upwards of 6 minutes on our site.”
Mia Campanella
[ GRAPHIC DESIGNER, EDDY K ]
