1. Tell us about your brand
Enter your badge business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new badge logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective badge logo can significantly elevate your brand by clearly communicating what you do and showcasing your brand's personality. Badge style logos often incorporate elements that resonate with the brand's ethos, such as shields, ribbons or emblems, which can convey trustworthiness, tradition and excellence. With the Wix logo maker, creating a professional badge logo that captures your brand's essence takes only minutes.
In addition to a stunning logo, Wix offers a suite of free business tools to further enhance your brand presence. From crafting a unique badge logo png for digital platforms to using an emblem logo maker for more intricate designs, Wix supports every step of your branding journey. Utilize these tools to ensure consistency across all customer touchpoints and strengthen your market position.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
When it comes to badge logos, the font should be as impactful as the badge itself. Opt for bold, sturdy fonts that stand up to the weight of a badge design, ensuring readability and strong brand recognition. Serif fonts can lend a classic, authoritative feel, while sans-serif fonts might give a more modern and clean look. Remember, the right font will make your badge logo memorable and distinct.
Use color strategically
Like typography, colors also communicate the personality of your badge business. It’s a good idea to research logo psychology when choosing your logo colors.
For badge logos, color choice can transform the design from ordinary to extraordinary. Traditional colors like navy blue or forest green can evoke a sense of heritage and reliability—ideal for institutions or professional services. On the contrary, bright and vibrant colors might be perfect for modern brands looking to stand out. Always consider your industry standards and target audience when selecting your palette.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of badge business.
A well-chosen graphic can be the centerpiece of your badge logo, telling a story at a glance. For instance, an outdoor gear company might incorporate mountains or trees into their badge logo to signify adventure and nature. A brewery could use hops or barrels to represent their craft. The key is to select imagery that aligns with your brand values and industry.
Select the right layout
When selecting a layout for your badge logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
Don't hesitate to create slightly different versions of your logo to optimize the layout across various platforms. For instance, you may want to use your complete brand name and logo on printed materials such as packaging, brochures and business cards but just an icon on social media platforms.
The layout should balance all elements of your badge logo harmoniously. Whether it's circular, hexagonal or any other shape, ensure that typography and graphics are proportionate and legible in various sizes. This adaptability will serve you well across different mediums—from large storefront signs to tiny app icons.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
FAQ
What sorts of graphics and Icons should I add to my badge logo?
When selecting graphics and icons for your badge logo, consider symbols that are representative of your brand's core values and industry. For instance, a coffee shop might include a coffee cup or bean, while a security firm could opt for a shield or lock icon. The key is to choose imagery that is easily identifiable and resonates with your target audience.
What is a badge logo?
A badge logo is a design that typically features emblematic shapes like circles, shields or crests. It often includes the company name, tagline and sometimes an icon or illustration within the badge shape. This style of logo conveys a sense of tradition, authenticity and credibility.
What is the importance of a badge logo?
Badge logos are important because they can convey a sense of authority, heritage and authenticity. They're often used by organizations that want to project stability and trustworthiness. Additionally, their distinct encased format makes them versatile for various branding materials.
What makes a good badge logo?
A good badge logo is one that balances legibility with visual impact. It should be simple enough to be recognizable at small sizes but detailed enough to convey your brand's message. Good use of color, typography and graphics within the badge shape all contribute to an effective design.
Can I edit my badge logo after creating / downloading it?
Yes, with Wix logo maker you can edit your badge logo even after downloading it. You can return to your account at any time to make adjustments to the design elements such as color, font or graphics to ensure your logo always meets your branding needs.
Do I own my badge logo after downloading it?
After you finish creating your logo from the logo badge template and then download it using Wix logo maker, you have full ownership rights over the design. This means you can use it for all aspects of your branding without any restrictions from Wix.