1. Tell us about your brand
Enter your eCommerce business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new eCommerce logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective eCommerce logo is a cornerstone of your brand's visual identity, distinguishing you in the digital marketplace. It should encapsulate what you sell and express your brand's unique personality. For eCommerce logos, design elements like shopping carts, digital icons or currency symbols are often used to convey a sense of online retail activity. With Wix logo maker, you can create a professional eCommerce website logo design that resonates with your audience and aligns with your brand values in minutes.
Beyond logo creation, Wix offers a suite of free business tools to further establish and enhance your online presence. After designing your logo with the online shop logo maker, take advantage of the eCommerce website builder to launch your online store. Choose from a variety of eCommerce website templates to kickstart your business with a stylish and functional site that matches your new logo and branding.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
For eCommerce logos, choosing the right font is crucial as it sets the tone for customer interaction. Sans-serif fonts like Helvetica or Arial convey a modern and clean look, suitable for tech-focused online stores, while script fonts like Pacifico may be perfect for boutique shops to add a personal touch. Consider the user experience on digital platforms and ensure readability across all devices.
Use color strategically
Like typography, colors also communicate the personality of your ecommerce business. It’s a good idea to research logo psychology when choosing your logo colors.
In the realm of eCommerce, colors play a pivotal role in attracting and retaining customers. Blue can evoke trust and security, making it ideal for online marketplaces, while green is often associated with eco-friendly or organic stores. Use vibrant colors like red or orange to create urgency for flash sales or promotions. Always consider color contrast for visibility and brand recognition.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of eCommerce business.
Graphic elements should be relevant and memorable within an eCommerce logo design. For instance, an online bookstore might incorporate an open book icon, while an electronics store could feature a tech-inspired symbol. These visuals quickly communicate what you sell and can be used as standalone branding elements across various marketing materials.
Select the right layout
When selecting a layout for your eCommerce logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
A well-thought-out logo layout ensures versatility across different mediums. An intricate design may work well on your website header but consider simplifying it for social media icons or mobile apps where space is limited. Consistency in layout helps reinforce brand recognition, so make sure your logo is adaptable without losing its essence.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
FAQ
How to design an eCommerce logo?
When it comes to designing a logo, eCommerce brands require the same steps as logo design in many other industry. Creating an eCommerce logo involves understanding your brand, choosing elements that represent your business and ensuring the design is versatile for various uses. Start by defining your brand's values and target audience. Use tools like the Wix logo maker to experiment with different fonts, colors and icons that align with your ecommerce niche. Keep the design simple yet memorable for easy recognition.
What is the best color combination for eCommerce logo?
The best color combination for an eCommerce logo depends on the emotions you want to evoke and the products you sell. For a high-energy feel, consider red and yellow; for trustworthiness and reliability, blue and white are excellent choices. Green can suggest eco-friendliness or growth. It's essential to research color psychology and consider your brand personality when selecting colors.
What size should an eCommerce logo be?
An eCommerce logo should be scalable to work across various platforms, from your website to social media profiles. Typically, a square or slightly rectangular shape works well for most applications. Ensure you have a high-resolution version that can be scaled down without losing clarity. A good starting point might be 500x500 pixels, but always check platform-specific requirements.
Can I edit my eCommerce logo after creating / downloading it?
Yes, with Wix logo maker, you can edit your eCommerce logo even after downloading it. If you need to tweak colors, fonts or other elements as your brand evolves or for specific marketing materials, you can return to the editor and make necessary changes.
Do I own my eCommerce logo after downloading it?
When you create and download a logo using Wix logo maker, you own the rights to use that logo for your business purposes. It becomes part of your brand identity that you can use on all marketing materials and online platforms associated with your ecommerce business.