1. Tell us about your brand
Enter your product business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new product logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective product logo is a cornerstone of your brand's identity, reflecting what you offer and the unique personality of your brand. For product logos, design elements like symbols that represent your goods, bold or sleek fonts and a color palette that resonates with your audience are crucial. These components work together to create a visual hook that can elevate your business's recognition. With Wix logo maker, you can effortlessly design a professional logo that encapsulates the essence of your business in minutes. Looking for inspiration for a marketing logo? Check out the marketing logo maker.
In addition to a standout logo, Wix offers a suite of free business tools to further establish and grow your brand presence. From generating the perfect business name to creating matching business cards and developing an online storefront, these tools are designed to complement your branding efforts and help you connect with customers more effectively. Whether you're looking to refine your marketing strategy or explore trending products, Wix provides the resources you need for a cohesive and compelling brand experience.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
When it comes to product logos, the font should be as unique and functional as the product itself. For tech products, a sleek, modern sans-serif can convey innovation and efficiency. In contrast, a handcrafted item might be better represented by a custom or script font to emphasize its uniqueness and personal touch.
Use color strategically
Like typography, colors also communicate the personality of your product business. It’s a good idea to research logo psychology when choosing your logo colors.
For example, eco-friendly or organic products may benefit from earthy tones that signify nature and sustainability, while luxury items might use black, gold or deep purple to suggest opulence and exclusivity. Understanding the emotions and messages that different colors convey can help you choose a palette that aligns with your product's identity.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of product business.
A well-chosen icon can communicate much about your product at a glance. For instance, if you sell outdoor gear, an icon of a mountain or compass can quickly associate your brand with adventure and exploration. Similarly, for culinary products, an icon of an ingredient or cooking utensil could be used to immediately connect with food enthusiasts.
Select the right layout
When selecting a layout for your product logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
Don't hesitate to create slightly different versions of your logo to optimize the layout across various platforms. For example, on social media profiles where space is limited, using an emblem or monogram version of your logo might be more effective than the full design used on packaging or promotional materials.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
FAQ
How do I create a logo for my product?
To create a logo for your product, you can use the Wix product logo generator, which guides you through the process. Start by entering your product's name and any tagline you might have. Then, define your brand's aesthetic to help the AI suggest styles that fit your brand. Customize your design by choosing fonts, colors and icons that align with your product's identity. Once satisfied, download the logo for use across various mediums.
Can I put a logo on a product and sell it?
Yes, you can place your custom-designed logo on products and sell them. A unique logo helps customers identify your brand and assures them of the quality they can expect from your products. Ensure that you have the right to use any design elements incorporated into your logo and that it is trademarked if necessary to avoid legal issues.
What is the best font for product logo?
The best font for a product logo depends on the product's nature and the brand image you want to convey. For example, tech products often benefit from clean, modern sans-serif fonts that suggest innovation, while luxury brands may opt for elegant serif fonts to exude sophistication. The key is to choose a font that aligns with your brand personality and is legible across various sizes and mediums.
Can I edit my product logo after creating / downloading it?
Yes, with Wix logo maker, you can edit your product logo even after downloading it. If you need to make adjustments or update your design as your brand evolves, Wix allows you to revisit and modify your saved logos easily.
Do I own my product logo after downloading it?
After creating and downloading a logo with Wix logo maker, you own the rights to use it for all business-related purposes. It becomes an integral part of your brand identity that you can trademark to protect its unique design legally.