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1. Tell us about your brand
Enter your wordmark business name, tagline and brand aesthetic—or just let our AI logo generator come up with one for you.
2. Make it your own
Choose a style that speaks to you. Then, customize the font, colors, icons and text to bring your new wordmark logo to life.
3. Share it with the world
Download your custom logo design and use it anywhere you need to—from business cards to branded merch.
Build your brand with Wix Logo Maker
An effective wordmark logo creator can be a game-changer for your business, encapsulating what you do and showcasing your brand's personality. Certain design elements are particularly resonant for wordmark logos, such as unique typography that aligns with your brand's voice or a color scheme that reflects your company's ethos. With the Wix logo maker, creating a professional wordmark logo that captures the essence of your business is just minutes away.
In addition to crafting your perfect logo, Wix offers a suite of free business tools to further enhance your brand presence. From selecting the ideal name with our business name generator to designing business cards and establishing an online presence with a custom website, Wix provides all the resources you need to build and grow your brand effectively. Whether you're looking for a font logo maker, text logo maker, letter logo maker or initial logo maker, Wix has got you covered.
Choose the right font
Your logo's font can significantly impact how your business is perceived. Select a typeface that mirrors the energy of your brand and draws in your desired clientele.
When it comes to wordmark logos, the font is not just a detail—it's often the main feature. The best fonts for wordmark logos are those that balance personality with legibility. For a tech company, a sleek, modern sans-serif font might convey innovation and efficiency. A luxury brand, on the other hand, might opt for a serif font to exude elegance and timelessness.
Use color strategically
Like typography, colors also communicate the personality of your wordmark business. It’s a good idea to research logo psychology when choosing your logo colors.
For wordmark logos, color choice can make or break the design. It's essential to choose hues that align with the emotions you want to evoke in your audience. A financial institution might use blue for its connotations of trust and stability, while an organic food brand could go for green to emphasize natural and eco-friendly values.
Make a graphic statement
Icons, illustrations and graphics also help you stand out from the competition. Make sure to choose a graphic element that represents your type of wordmark business.
Even though wordmark logos primarily focus on text, subtle graphic elements can enhance their impact. For instance, a coffee shop might incorporate a small coffee bean into one of the letters in its wordmark logo to add character without overwhelming the simplicity of the design.
Select the right layout
When selecting a layout for your wordmark logo, it's important to think about the persona you want to convey. Consider your niche within the industry and the message you want to send to your clients.
A well-thought-out layout ensures that your wordmark logo is versatile across various mediums. A minimalist approach often works best for digital platforms where space is limited, while more detailed versions can be used in print where there's room for additional elements like taglines or decorative graphics.
Dive deeper into logo design
Check out these tips from design and branding experts on the Wix Blog to help you create the right logo for your business.
FAQ
How do I make a good wordmark logo?
To create a good wordmark logo, focus on simplicity and readability. Choose a font that aligns with your brand's personality and ensure the color palette resonates with your target audience. Utilize the Wix wordmark logo maker for a streamlined design process and don't be afraid to iterate until you find the perfect representation of your brand.
What are the rules for wordmark logos?
The key rules for creating a wordmark logo include keeping it simple, ensuring legibility at various sizes and making it memorable. The design should be scalable and versatile enough to work across different mediums. Stick to one or two colors for clarity and choose a font that reflects your brand's values.
Can a wordmark have a logo?
Yes, a wordmark can be part of a larger logo design that includes graphic elements or icons. However, in a strict sense, a wordmark refers to text-only logos without additional symbols. It's important that any added graphics complement the wordmark and don't detract from its impact.
What are the most famous wordmark logos?
Some of the most famous wordmark logos include Google, Coca-Cola and FedEx. These logos are instantly recognizable due to their unique fonts and color schemes. They demonstrate how powerful typography can be in conveying brand identity.
Why do companies use wordmark logos?
Companies use wordmark logos because they are straightforward, timeless and effective at conveying brand identity through typography alone. Wordmarks help in building brand recognition as they often become synonymous with the company name itself.
What size should a wordmark logo be?
A wordmark logo should be designed to maintain clarity at various sizes. It should be legible when scaled down for business cards or social media icons and equally impactful when enlarged for billboards or signage. The exact dimensions will vary based on application but always prioritize readability.
Can I edit my wordmark logo after creating / downloading it?
With Wix logo maker, you can edit your wordmark logo during the design process. Once you're satisfied with your creation and download it, any further edits would require you to either re-enter the editing tool or use other software if you need modifications beyond what Wix offers.
Do I own my wordmark logo after downloading it?
After creating and downloading your wordmark logo with Wix logo maker, you have full ownership of the design for commercial use. It's important to ensure that all elements of your logo are original or licensed appropriately through Wix to avoid copyright issues.