Create a portfolio website that stands out

A portfolio website is a digital platform for professionals and creatives that showcases your work, skills, and story to attract employers, clients, or collaborators. It acts as your dynamic online storefront—a curated collection of projects, a personal narrative, and a clear way for people to connect with you and your unique professional brand.

An online portfolio is your digital storefront, showcasing your best work and abilities. It’s the perfect way to make a lasting impression and land your next big opportunity. Wix simplifies your online portfolio setup so that you can:

• Showcase your best work: Your digital portfolio displays the projects you’re most proud of. It's the perfect chance to demonstrate your best skills and experience visually.

• Control your story: You decide what to show, how to present it, and what message to convey. It's all about you.

• Expand your reach: A website extends your reach, so more people can see your work. This is your opportunity to attract potential clients, employers, and collaborators around the globe.

• Build credibility: The best online portfolios build credibility. It proves what you can do with visible results and examples.

When you build with Wix’s portfolio creator, you share your work and get noticed.

Wix offers beautiful portfolio website templates you can customize–or chat with AI to build your portfolio in minutes. Whether you’re looking to share your creativity, build a professional portfolio or attract clients–Wix makes portfolio website creation easy and gets your site up and running, fast. Wix provides the tools to create stunning portfolios for:

• Art: From painters to sculptors, display your art like you would in a gallery.

• Photography: Showcase beautiful images with various layout options.

• Interior Design: Present your design projects and creative process.

• Architecture: Display architectural designs and project details.

• Video: Share videos and filmmaking projects and connect with clients.

• Illustration: Display your creative work so that more people can enjoy it.

• Modeling: Showcase your modeling projects and partnerships.

• Music: Just starting out or an experienced musician–get your music heard.

A good portfolio typically includes a space to showcase your projects, an "about me" section and your contact info. Here are some things you can do to make it stand out more:

1. Make it easy to navigate by organizing your work into projects.

2. Show only your best work that truly represents your skills and expertise.

3. Use a visually appealing design and high quality images/videos.

4. Include client testimonials or other social proof to build up your credibility.

Yes, it’s free to make a site with the portfolio website builder on Wix. It's a great way to see how easy it is to build your online presence without breaking the bank.

Wix gives you the tools to make a portfolio website for free with access to the drag-and-drop editor, a range of customizable templates (including options tailored for portfolios), and the ability to publish your site online. This gives you a solid foundation to showcase your work and get comfortable with Wix’s platform.

If you decide you want more features and functionalities, you always have the option to upgrade from your free portfolio site. Our premium plans unlock a whole world of possibilities. Here's what you get when you upgrade:

• Connect a custom domain: Make it easier for people to find you with a professional web address.

• Remove Wix ads: Present your work without distractions.

• Accept payments: Give your customers more ways to pay for your services or goods

When you create a website with Wix, not only do you get reliable, scalable multi-cloud hosting that ensures 99.99% uptime, but also automatic disaster and worldwide CDN coverage. Your site also comes with 2 layers of DDoS protection against potential vulnerabilities. Plus, with 24/7 security monitoring and HTTPS and SSL protection, your website is always safe and secure—giving you peace of mind.

Wix automatically creates a mobile-friendly portfolio website using the design and content from your desktop version, and you can always use the integrated mobile editor to further customize and enhance your mobile site experience. 

All Wix sites are designed with SEO best practices in mind and come with a suite of built-in SEO tools and guidance to give you everything you need to take on SEO confidently. Customize your SEO settings, use AI to generate meta tags and descriptions, get instant homepage indexing and more. In addition, your portfolio website comes with an SEO assistant that analyzes your pages and gives recommendations on ways to improve your search performance. You’ll also get key integrations like Google Search Console and Semrush, to help you compete in organic search.

You can design your own logo for free with the intuitive Wix Logo Maker. To get high-resolution files, just purchase and download your logo straight from the logo maker.

Portfolio sites usually cost anywhere from $0-$10,000 depending on how you choose to build it and which features you include. Wix gives you the tools to make a portfolio website for free. Here’s a straightforward breakdown to help you decide how much you want to spend on your online portfolio:

• DIY with Wix’s portfolio website builder

  • Cost: Free plans available; paid plans typically from $23.00+ per month for essentials, up to roughly $200+/month for more storage and advanced features.

• Hiring a site designer/developer

  • Cost: Simple, custom sites often run $500–$3,000 and more complex builds cost around $6,000+.

  • What affects price: design complexity, required interactivity, custom integrations, and timeline.

• Key cost drivers to consider

  • Domain name (usually annual)

  • Web hosting (monthly or yearly)

  • Maintenance (updates, security, content changes)

For a fast, scalable path with built-in hosting and templates, a portfolio builder like Wix offers a practical route to build a portfolio—with flexible pricing from free options to paid plans.

A portfolio website should include anything and everything that effectively showcases your skills and experience. Here's a breakdown of what to share:

• Homepage: Make a great first impression and clearly state your profession and skills.

• Portfolio:

  • Showcase only your best work.

  • Use high-quality videos and images.

  • Organize projects by type or client.

• About Me: Share your journey, vision and your background to connect with potential clients.

• Contact Information: Make it easy to reach you with your email, phone number, and links to your social media profiles. Add a clear CTA to get people to interact with your site.

• Optional Elements: Consider adding client testimonials. Also, consistent branding and simple navigation will help create an online portfolio website that gets people clicking.

A good portfolio website format is simple, visually driven, and easy to navigate, often with a one-page scroll layout for immediate impact. This format prioritizes storytelling and clarity–it’s scannable, actionable and demonstrates your best capabilities quickly–a must when visitors skim for a quick hire or collab. Wix’s portfolio creator helps you easily structure your website with customizable templates and AI content and design generation–guiding you to use this format:

• One-page or simple multi-page structure: A single page works best for image-focused work; if you choose multi-page, keep navigation clean and intuitive.

• High-quality visuals: Opt for a large hero visual; use sharp images and videos to showcase your best work.

• Best work: Choose the projects that tell a compelling story of your skills and impact. Use Wix to automatically categorize your work with AI.

• About Me: Share your story, motivations, and what makes you unique to connect with clients.

• Contact information: Make it easy to reach you with clear contact options.

• Strong personal brand: Maintain a consistent visual style, color palette, and typography.

• Mobile-friendly design: Ensure responsive layouts and fast loading on all devices.

• Calls to Action: Include clear buttons to contact you, view more work or request a quote.

• Credibility boosters: Add client testimonials and social links to build trust.

Wix simplifies your portfolio website setup and guides you to include these crucial elements to make sure your online portfolio stands out.

Wix is the best portfolio website builder for most creators today. It blends an intuitive drag and drop experience, an impressive library of 100s of templates and an all‑in‑one platform for hosting, domains and selling services. It’s a strong choice for anyone wanting to build a portfolio quickly, with room to grow into a full service site.

Wix offers online portfolio customization including:

• Drag‑and‑drop editor: design freedom with no coding required.

• 100s of templates: plenty of portfolio‑specific options to fit any style.

• AI design tools: easily generate a full custom site, unique images, branded content and more.

• Image optimization and built‑in galleries: fast loading and organized project displays.

• Unlimited high‑quality media: showcase as many photos and videos as you need and want.

• Social and media integrations: seamless updates and engagement from your site.

• All‑in‑one tools for creatives: logo maker, video maker, e‑commerce and booking.

• Free hosting with options to connect a custom domain: professional presence–no extra steps.

• Rich content support: create bio pages, CVs, client testimonials, and service listings.

Wix offers an efficient, flexible and feature‑rich path to creating a portfolio online. For more insights on the best portfolio website builders check out our blog.

A free portfolio website is easy to build with Wix–just pick a template or generate your site with AI, customize it the way you want and publish. Follow these steps:

1. Sign up to wix.com to start creating.

2. Choose a portfolio template that matches your style from our extensive collection.

3. Customize with the Wix Editor by dragging and dropping elements to fit your brand.

4. Upload media like images and videos using the Wix Media Manager.

5. Add a contact form and an about page to connect and share your story.

6. When everything looks good and feels like you–publish and go live.

Wix provides a scalable portfolio builder with built‑in SEO, mobile optimization, and easy updates to grow your online portfolio. This approach doubles as a reliable free online portfolio maker to help you quickly create a standout portfolio website.

A portfolio website is essential for anyone who creates work and wants a professional online presence. A digital portfolio is where creative professionals can showcase skills, projects, and experience to potential employers or clients.

The most common users who build a portfolio include:

• Creative professionals like photographers, graphic designers, writers, illustrators, models and other artists: Display work and attract clients with an aesthetic presentation.

• Web developers and designers: A polished site shows off your technical and design skills.

• Marketing professionals: Show campaigns, strategies, and performance metrics.

• Career changers & self-taught individuals: Highlight non-traditional skills and projects.

• Freelancers: Provide clients with proof of past success and clear service style.

Whether you are a student, an experienced marketer, a designer, or belong to any other profession, Wix offers portfolio website templates for every industry so that you can market yourself and the work you do. Creating an online portfolio is one of the best ways to express your personality, experience, and capabilities.