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Wix News Room

Accelerated bookings growth, driven by key product initiatives, and FCF margin expansion in Q2 builds momentum for 2H


  • Meaningful bookings growth acceleration with total bookings of $458.4 million, up 15% y/y, as a result of strong Wix Studio uptake, benefits from growing AI capabilities and commerce platform expansion as well as positive response to the price increase implemented earlier this year

  • Bookings growth accelerated across both Self Creators and Partners

  • Continue to expect bookings growth acceleration to 16% y/y in 2H at the high end of full year guidance range

  • Total revenue of $435.7 million exceeded expectations, up 12% y/y, driven by strong Partners growth of 29% y/y

  • Record take rate of 1.68%, driven by transaction revenue growth of 21% y/y as we added a new payment partner to Wix Payments

  • Continued margin expansion with Q2 FCF1 margin of 27%, driven by additional operating leverage

  • High end of increased full year FCF1 outlook positions us to achieve the Rule of 40 milestone this year, one full year ahead of plan


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