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GA4 event cheat sheet

Use this cheat sheet to gain a full understanding of GA4’s automatically collected and recommended events, helping you navigate event tracking and improve report accuracy in GA4.

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Use this resource to:

  • Understand GA4’s event tracking model

  • Improve report accuracy by identifying shared parameters across events

  • Maximize GA4’s reporting capabilities efficiently

Jill Quick

Analytics Consultant and Trainer, The Coloring In Department

As an analytics consultant and trainer at the Coloring in Department, Jill Quick specializes in measurement, GA4, analytics, data visualization, and BigQuery. Renowned for her expertise, Jill regularly speaks at international conferences, establishing herself as a thought leader in the analytics field.

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