How to Optimize Content After Google’s Helpful Content Update

Stop chasing algorithm updates and start building a sustainable SEO strategy. Google's Helpful Content Update (HCU) algorithm demands a new approach to content creation. Join this webinar to learn how to develop a long-term SEO content strategy that prioritizes user intent, unique perspectives, and genuine value. Learn ways to work smarter, not harder, by optimizing existing content, identifying high-potential topics, and building authority in your niche. 

Hosted by Ashley Segura, head of content at ContentYum, alongside Wix Studio’s Crystal Carter and George Nguyen, this session will offer practical tips, Wix Studio SEO tools, and recommendations to equip you with the knowledge and skills to achieve lasting SEO results.

In this webinar, you will learn about:

• The role of E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) within a content strategy.

• How to showcase expertise and experience to build authority and trustworthiness.

• Why having a unique angle can make or break your content’s rankings.