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Live webinar: SEO tips and trends for 2025



Tuesday, January 28, 2025 | 1PM ET


Get ready for 2025! Join 10 SEO experts for a panel discussion on top trends to watch for in the coming year, with insights from in-house, consultant, PPC, and agency professionals. From Google updates to AI-driven SERPs and everything in between, we’ll cover it all.


Wix Studio hosts Crystal Carter and Mordy Oberstein will be joined by SEO experts from across the industry:


  • Naomi Francis-Parker, Charlotte Tilbury

  • Paul Andre de Vera, Stripe

  • Aleyda Solis, Oranti

  • Mark-Williams Cook, Candour

  • Rishi Lakhani, Consultant

  • Jamie Indigo, Consultant

  • Anu Adegbola, Search Engine Land

  • Greg Finn, Cyprus North


In this webinar, we’ll cover: 


  • How SEO trends impact in-house, agency, consultant and PPC marketers

  • Fresh insights to inform your planning for the upcoming year 

  • New tools and techniques to help you deliver SEO wins 




Meet your hosts:

 


Mordy ObersteinHead of SEO Branding, Wix

In addition to leading SEO Branding at Wix, Mordy also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is an organizer of SEOchat and a popular industry author and speaker. Tune in to hear him on Wix’s SEO podcast SERP’s Up, as well as Edge of the Web.


X | LinkedIn 




Crystal Carter Head of SEO Communications, Wix

Crystal is an SEO and digital marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more.





Paul Andre De Vera - Global SEO Content Strategy at Stripe

Paul Andre de Vera (Dre) is a B2B digital marketer with over 15 years of experience in creating video content that ranks. He hosts the weekly SEO Video Show and serves as a speaker, online educator, SEO consultant and as an organic growth strategist for companies like SAP and Workday.





Aleyda Solis - SEO Consultant and Founder at Orainti

Aleyda Solis is an SEO speaker, author, and the founder of Orainti, a boutique SEO consultancy advising top brands worldwide. She shares the latest SEO news and resources in her SEOFOMO newsletter, SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io.





Greg Finn - Partner at Cypress North

Greg is co-founder at Cypress North, where he serves as head of performance and innovation and co-manages the digital marketing department. He also co-hosts the Marketing O'Clock podcast, providing updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news.







Naomi Francis-Parker - SEO Manager, Charlotte Tilbury

Naomi is an SEO expert with over 5 years of experience working with eCommerce brands. Her passion for SEO stems from a holistic approach to digital marketing that promotes growth by leveraging a combination of content, PR, social media, and SEO.




Mark-Williams Cook - Digital Marketing Director, Candour

Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, founder of AlsoAsked, and owner of a pet category eCommerce business. In addition to sharing his knowledge at conferences, Mark has also trained over 3,000 SEOs via his Udemy course.






Rishi Lakhani - Digital Communications Strategist

Rishi Lakhani is a seasoned digital marketing strategist with over two decades of expertise. Since launching his career as a marketing executive in 2000, Rishi has been at the forefront of developing SEO models and best practices. He has contributed extensively to globally renowned SEO blogs and speaks at numerous industry events.




Jamie Indigo - Technical SEO Expert

Jamie Indigo is a technical SEO who studies how search engines crawl, render, and index. They love to tame wild JavaScript and optimize rendering strategies. As a marketing-dev hybrid, Jamie is skilled at solving riddles and overcoming boundaries.







Anu Adegbola - Paid Media News Editor, Search Engine Land

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. She is the founder of PPC networking event PPC Live and host of weekly podcast PPCChat Roundup. She is also an international speaker on stages including SMX, Friends of Search, brightonSEO, AdWorld Experience and more.



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