Tuesday, March 26, 2024 | 1PM ET
The emergence of generative AI has led to a revolutionary number of sites relying upon the technology for their site’s content. For AI generated content to be worthwhile and impactful—the human input has to be polished and insightful.
In this webinar you'll learn:
How to improve the quality of your AI content
The best use cases for AI content creation
The challenges for optimizing AI content at high volumes
Meet your hosts:
Dale Bertrand
Founder & CEO, Fire&Spark
Dale Bertrand is a marketer and founder of Fire&Spark, an SEO and content marketing agency. He has two decades of experience in AI and marketing, drawing on his BSc and MSc in Electrical Engineering from Brown University with a focus on AI and computer engineering.
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Giuseppe Caltabiano
VP of Marketing at Rock Content
Giuseppe is a global marketing leader with 20+ years' experience. He excels in crafting content and marketing strategies for SaaS enterprises. Recognized as 2-time influential European B2B marketer, he has an MBA from SDA Bocconi and is trained in M&A at London Business School.
Crystal Carter Head of SEO Communications, Wix
Crystal is an SEO and Digital Marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO Communicator, her work has been featured at Google Search Central, brightonSEO, Moz, Lumar (DeepCrawl), Semrush and more.
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Mordy Oberstein Head of SEO Branding, Wix
In addition to leading SEO Branding at Wix, Mordy also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is an organizer of SEOchat and a popular industry author and speaker. Tune in to hear him on Wix’s SEO podcast SERP’s Up, as well as Edge
of the Web.
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