Wednesday, March 19, 2025 | 1PM ET
Google's Helpful Content Update (HCU) demands a new approach to content creation. Join this webinar to learn how to develop a long-term SEO content strategy that prioritizes user intent, unique perspectives, and genuine value. Learn ways to work smarter, not harder, by optimizing existing content, identifying high-potential topics, and building authority in your niche.
Hosted by Ashley Segura, head of content at ContentYum, alongside Wix Studio’s Crystal Carter and George Nguyen, the session will offer practical tips and recommendations. So whether you're a professional marketer juggling multiple clients or a small business owner with limited time and resources, this webinar will equip you with the knowledge and skills to achieve lasting SEO results.
Learn sustainable SEO strategies for your content
Join this webinar to learn about:
The role of E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) within a content strategy.
How to showcase expertise and experience to build authority and trustworthiness.
Why having a unique angle can make or break your content’s rankings.
Meet your hosts:
Ashley Segura - Head of Content, ContentYum
With 15+ years in content marketing, Ashley Segura is a Top 100 Content Marketing Influencer and host of the "Content in the Kitchen" podcast. She’s launched four marketing agencies and led global marketing teams, driving growth through impactful content strategies.
Crystal Carter Head of SEO Communications, Wix
Crystal Carter is an SEO and digital marketing professional with over 15 years of experience. Her global business clients have included Disney, McDonalds and Tomy. An avid SEO communicator, her work has been featured at Google Search Central, BrightonSEO, Moz, Lumar, Semrush and more.
George Nguyen Director of SEO Editorial, Wix
George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.