Author: Alla Avgustinov
Display ads are a popular revenue source for many websites (e.g., blogs, news websites, social platforms), but they can also be a supplementary, low-maintenance revenue generator for just about any website that attracts visitors.
Google AdSense enables you to display ads to your website visitors, which helps you get the most value from those visitors while diversifying your site’s revenue stream. Let’s take a look at everything you need to know to get started with Google AdSense on your Wix or Wix Studio website.
Table of contents:
What is Google AdSense?
Google AdSense is a display advertising platform that allows website owners to show ads on their website(s) that are aligned with their site content and audience.
The ads themselves are provided by Google and all you (as the site owner) have to do is to designate an area on your web pages to place the ads. The more impressions the ads get, the more the revenue these ads will generate for your site.
How Google AdSense integrates with Wix & Wix Studio
Wix’s Google AdSense integration was developed through Embedded Connect, which streamlines the connection process and helps you start earning faster by enabling you to sign up for Google AdSense without leaving your Wix Dashboard.
You’ll need to connect a custom domain name before you get started. Once you have, you can connect Google AdSense to your Wix & Wix Studio websites.
To include AdSense in your page templates, you can use the Wix Monetize with AdSense app from the Wix App Market.
Blog owners may also choose to monetize individual blog posts with ads. For this, you can use the native Wix Blog integration to build ad placements as you create your blog posts.
Now, let’s dive a bit deeper on how you can get started and best practices to optimize revenue.
Get started with AdSense & Wix in 3 steps
To generate revenue from AdSense display ads on your Wix or Wix Studio website:
Set up the Wix Monetize with AdSense app on your website
Create ad units
Place ad units within your site widgets
Wix Studio users can also place ads within global sections for efficiency and scalability as they build (more on this below).
01. Set up the Wix AdSense app on your website
After you’ve connected your domain, add the Wix Monetize with AdSense app to your site by installing it from the Wix App Market.
Next, you’ll need to configure the integration from your site’s dashboard:
Click the Wix Monetize with AdSense page in your dashboard (under the Apps section).
Click Get Started.
Click Connect Account.
Sign into the Google account you want to use with AdSense or create a new Google account to use with AdSense.
Complete Google’s steps to either create a new Google AdSense account or connect your existing account.
Once you connect your site to your Google AdSense account, Google needs to approve it (the verification process might take up to 4 weeks).
During the verification stage, you can head to your Google AdSense account and check up on the process. This is also a great time to organize your content and strategy to maximize potential revenue from AdSense before you actually start displaying ads.
02. Create ad units in the Wix Monetize with AdSense dashboard
Ad units display content (from other websites) on your website. The ad is the visual content that is displayed in the ad unit (and what your site visitors see when they visit your site). When creating ad units, you can decide the dimensions of the ad that will be displayed inside the ad unit.
To create an ad unit:
Go to the Wix Monetize with AdSense tab in your site’s dashboard.
Click New Ad Unit.
Enter a name for the unit under Ad unit name.
Choose what type of ad unit you want to create:
Responsive ad: The ad unit size adjusts to the width of your screen.
Fixed ad: The ad unit remains the same size on all screen widths. Click the drop-down and choose the size of the ad.
Click Save.
03. Place ad units in site widgets
Once you’ve created an ad unit, open the App Market and add a Wix Monetize with AdSense widget to your site (a widget is already in place if you installed the app from the Wix or Wix Studio Editor). Once this is done, you can connect an ad unit to the app widget and place it in a section on the page.
Bonus: Place ads in Wix Studio’s global sections
Wix Studio site owners can save time by applying the same ad formatting across multiple pages, which is ideal when you have a lot of pages of a certain type (i.e., blog posts, product pages, etc).
To do this, use Wix Studio’s global sections feature:
In your Wix Studio editor, select the layers panel.
Find the section where you added your ads, then click the three dots and scroll down to Set as Global.
Select the relevant option (i.e., header, section, footer).
Now, when you edit another page, you can select your pre-designed ad section to adjust and add to the page.
Once the above steps are complete, your ads are live on your site!
Strategies for maximizing AdSense on Wix & Wix Studio
Getting started with AdSense is already straightforward, but you can put in just a bit more effort to ensure that your display ads scale with your website and generate as many impressions as possible.
Here are some tactics to get the most value out of AdSense for Wix and Wix Studio website owners:
Show ads on your website’s high-value page types
Create monetizable content for high-value audiences
Add AdSense to high-traffic posts in Wix Blogs
Show ads on your website’s high-value page types
According to Google, some of the best performing site types for Google AdSense include:
Blogs
Forums
Tools pages
Content strategy and user intent are important factors for success with AdSense, so each of these page types should be engaging, optimized for keywords, and helpful to users.
These types of sites are easily created and managed on Wix and Wix Studio:
Page type | Example AdSense placement | Wix & Wix Studio Apps |
Blogs | Blog posts and/or post footers | |
Forum | Sidebar | |
Tools pages | Top of the site and/or sidebar |
Wix & Wix Studio have tools to support SEO, community, and content distribution, which can help you create engaging content that drives traffic to monetized pages.
Create monetizable content for high-value audiences
Use the Google AdSense calculator to understand how much money you could make on AdSense, depending on your website’s industry and region.
Average ad revenue can vary depending upon the region and interests of your audience, so if your business model is dependent on display ad revenue, then this research can help inform your overall content strategy (and potentially your business model as well).
For example, Google’s AdSense calculator shows that for a site with 50,00 page views, the average potential earnings is around $1,696 per month (or $0.03 per view) for a site with an audience based in the Americas region (as of September 2024). But, these earnings vary greatly depending on category and region.
For instance, if you have a website that attracts an audience interested in finance, it could be worth cultivating a following in Asia to improve revenue.
Category | Region | Potential earnings for 50K page views |
Finance | Europe, Middle East, Africa | $2500 |
Finance | Americas | $2000 |
Finance | Asia and Pacific Countries | $3100 |
However, if you were creating content within the ‘Home and Garden’ category, there is potential to see earnings of up to $8,000 per month for audiences in the Americas, but around $2,400 in APAC regions.
Category | Region | Potential earnings for 50K page views |
Home & Garden | Europe, Middle East, Africa | $3000 |
Home & Garden | Americas | $8000 |
Home & Garden | Asia and Pacific Countries | $2400 |
Your earning expectations should align with content topics and market potential. Carry out research to find the best fit for our site.
Add AdSense to high-traffic posts in Wix Blogs
If you would like to use AdSense directly in the body of your Wix blog posts, you can add your AdSense code to that blog post with the dedicated panel (shown below) as you create your articles.
Once you have live ads to display, generate the HTML code snippet for a ‘fixed’-sized ad (within Google AdSense) to use in the blog. Then, in your Wix Blog post editor, click Add +, scroll to the bottom of the panel and select Wix Monetize with AdSense. Here, you can add the code for the ad you want to appear in the post.
This can also enable you to add additional monetization fields to individual blog posts, which is particularly valuable for high-traffic pages.
Get more revenue from your website traffic with Wix & AdSense
Whether display ads are your primary or secondary source of revenue, follow the guidance and tactics above to ensure that your Wix or Wix Studio website is helping you get the most value from your traffic.
For more information, check out:
Wix Monetize with AdSense on the Wix Help Center
Alla is product manager at Wix. Best known for leading Wix’s integration with Google AdSense, she is dedicated to helping users maximize their business and online presence. Alla also collaborates with various teams and contributes to the development of multiple products and features.