Google Analytics 4
About the course
Join us as we explore Google Analytics 4 (GA4) and cover everything from the basics of site tracking and session metrics to advanced topics like event categorization, admin configurations, and integration with Google Search Console. Learn to navigate GA4's user interface, understand consent rules, configure conversions, and effectively utilize reporting tools to enhance your SEO strategies.
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01. Get started with Google Analytics 4
Learn about the evolution of Google Analytics 4, key differences from earlier versions, effective visitor tracking, and crucial consent rules and compliance.
02. How to optimize data collection and configuration in GA4
Explore GA4's distinct metrics, events, and reporting areas, and learn advanced settings and integrations for better performance insights.
03. Selecting and implementing events
Dive into GA4's event strategy and mapping, learn to create and use pre-existing events, and understand conversions. You'll also get a grasp of the differences between 'session' and 'user conversion rates' to boost analytics.
04. GA4 reports
Get the lowdown on Google Analytics 4's Standard and Explore reports, learn to build and customize your reports, and dive into Free Form and Funnel explorations.
Modules
FAQ
Do I need to watch the course to take the exam?
We highly recommend watching the full course to expand your knowledge and increase your chances of passing the exam.
How many times can I take the exam?
You can take the exam as many times as you want. However, if you fail a test twice, you'll need to wait 3 days before trying again.
How many questions are in the exams and how many do I need to get right?
Each exam has 15 questions and you need 12 correct answers to pass it. You’ll have 25 minutes to complete the exam.
If I complete all exams, do I get a certification?
No, the SEO certification is coming soon. You’ll get a record of completion after each course to show you completed it and passed the exam. You can share this online, with your clients and across your network to illustrate your expertise. Taking the courses is also a great way to prepare for the upcoming certification.
Can I take exams for all courses?
Yes, you'll get a separate record of completion for each course. If you fail an exam, you can keep trying until you pass.
Jill Quick
Analytics consultant and trainer
As an analytics consultant and trainer at the Coloring in Department, Jill Quick specializes in measurement, GA4, analytics, data visualization, and BigQuery. Renowned for her expertise, Jill regularly speaks at international conferences, establishing herself as a thought leader in the analytics field.
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