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Keyword research
About the course
Discover how keyword research can help you get more of the right people on your clients’ sites. From the most powerful tools to use to competitor research tactics and Google’s algorithm updates, learn the best keyword and content strategies to find and engage with your target audience.
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01. Preparing for keyword research
Before you begin any research you’ve got to know exactly what you’re looking for. In these four lessons, we’ll get you up to speed on what keyword research is all about, how keywords work and where you can get the right data for keyword success.
02. Conducting keyword research
The bulk of this module walks you through the tools you’ll need to do your best keyword research. From Google Search Console to Semrush, we cover the platforms that help you identify high-value keywords, analyze search trends and understand search intent.
03. SEO content strategy
Solid keyword research goes a long way to creating impactful and engaging content. In the final section of this module, discover the many ways your research findings can shape what you and your team writes.
Modules
FAQ
Do I need to watch the course to take the exam?
We highly recommend watching the full course to expand your knowledge and increase your chances of passing the exam.
How many times can I take the exam?
You can take the exam as many times as you want. However, if you fail a test twice, you'll need to wait 3 days before trying again.
How many questions are in the exams and how many do I need to get right?
Each exam has 15 questions and you need 12 correct answers to pass it. You’ll have 25 minutes to complete the exam.
If I complete all exams, do I get a certification?
No, the SEO certification is coming soon. You’ll get a record of completion after each course to show you completed it and passed the exam. You can share this online, with your clients and across your network to illustrate your expertise. Taking the courses is also a great way to prepare for the upcoming certification.
Can I take exams for all courses?
Yes, you'll get a separate record of completion for each course. If you fail an exam, you can keep trying until you pass.
Andrew Cock-Starkey
SEO consultant and founder of Optimisey
Andrew Cock-Starkey is an SEO consultant who prides himself on delivering the right kind of traffic to client sites. With decades of experience in digital marketing, he turns the complex side of SEO into plain English, but can still talk technical with the devs.
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