What is the Wix Studio CMS

Hi, I’m Veri from Wix Studio. I’m going to show you what the CMS is for and what kinds of sites you can create with it.

Imagine you’re working on a web project with a lot of content that needs a consistent structure and design.

Real estate listings. News sites. University courses. Museum exhibits. Team member bios. Portfolio projects…you want all your content on these sites to have a uniform layout and design.

So, you can either design a page, duplicate it, and change all your content by hand…hundreds of times…

…Or use the CMS and get on with your day.

The CMS is a way to manage a site’s content separately from the Editor, and display it on a site.

You create a CMS collection in the site’s dashboard…

Create your design once, exactly as you want in the Studio Editor

Or, speed it up with a preset, template or AI…

…connect what’s in your collection to elements in your design, and boom.

All that content is pulled through and displayed dynamically on your site.

Then, let’s say you want to change or add something—like a new real estate listing, news article, or team member bio.

Just drop it into the CMS.

It shows up on your site automatically, with the exact same design you already built.

And all of this is without one line of code.

So fundamentally, that’s what you can do with the CMS. Display content dynamically, manage it from a central place and keep full control over your layout and design. And when you have hundreds or thousands of items to display, it’s really your best option.

And, it makes it pretty easy for clients or collaborators to update their content without ever needing to open the Editor.

But sometimes we need to get a little more advanced than that.

Well? No problem.

Maybe you need to collect content from site visitors with a form, and store it somewhere. You can create custom forms to submit right to a CMS collection.

Or, maybe you’re using another Wix app like Stores or Bookings, and want to get really custom. You can control your app collections, like Store products, from the CMS and build your own pages to connect to them.

And if you really need to break the mold, you can bring in your own code and get exactly the functionality you need.. Wix Data APIs let you fully control filters and sorting, query items, intercept interactions using hooks and more.

The potential here is almost endless. Wherever you have dynamic content—enter the CMS. It’s a lot of power in your hands.