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FWD

Lilly Smith

Lilly Smith is the Senior Editor of Shaping Design, Wix's premiere publication for design professionals.

Prior to Wix, she honed her reporting chops with over 400 bylines in print and digital at renowned business magazine Fast Company. There, she covered everything from breaking geopolitical news to long-form trend stories and timely deep-dives, interviews, profiles, and think pieces on branding, design, and creative culture.

Prior to that, she was the editor of Design Observer, founded by renowned designers Michael Bierut and Jessica Helfand, and a contributing writer for AIGA Eye on Design.

Lilly Smith headshot

Articles by Author

How to make your web design portfolio stand out, according to top creative directors

BY LILLY SMITH

What is Wix Studio (and how can it help agencies work better)?

BY LILLY SMITH

Holiday card design is so cookie-cutter. Here are 3 ways to break the mold

BY LILLY SMITH

This CG artist and creative director is illustrating a brand world that's better than the real thing

BY LILLY SMITH

The 'White Lotus' design team on why the opening credits went viral

BY LILLY SMITH

These design principles are made to break the internet, in a good way

BY LILLY SMITH

Gradients tell a story. Make yours epic with these tips

BY LILLY SMITH

'Dopamine' colors are giving the internet a vivid new look

BY LILLY SMITH

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