In the competitive world of B2B, a website is more than an online presence. It’s where potential customers form their first impressions, get essential info about a company and take their first steps in doing business. Whether your agency specializes in creating digital experiences for B2C clients, excels in B2B web design or does a mix of both, building compelling sites that help B2Bs achieve their business goals is a service that can set you apart.
Read on to discover 15 B2B web design examples built with Wix Studio design capabilities. Then, gain insights from three leading agencies who share their best practices for B2B web design. We’ll also walk you through seven essential steps to creating a B2B website that delivers for your clients.
15 compelling B2B web design examples
01. Outlanders Design
Outlanders Design injects serious creative energy into their work—and you can tell from the second you land on their website. With the catchy tagline ‘Not from here’ and a playful spaceman animation, the hero fold grabs your attention and gets you scrolling. The studio’s key information is on a single page, so navigation is a breeze. The ‘Work’ section is particularly impressive, showcasing the studio’s collaborations with major brands, complete with details about each project brief. We particularly like the FOMO effect its ‘About’ copy creates: “You are not our client, and we are not your agency - we are allies, together on a quest to make some serious noise.”
02. Gilley’s Dallas
Events venue Gilley’s Dallas gave creative agency The Social Robin the task of creating a site that would increase awareness of its events and help them better understand its visitors’ intent. The result? A modern and lively site that effectively communicates the venue's features with clear copy and encapsulates its atmosphere with high-res imagery. Its well-organized layout has separate pages dedicated to different event spaces, helping visitors quickly find the information they need. Each page is clear in its intent with CTAs that encourage quote requests, further engagement and bookings.
03. Covalent Marketing
B2B sales were top of mind when WD Strategies started creating a website for Covalent Marketing. The site features a fresh, modern layout that offers simple navigation. The content is tailored to address the specific needs of potential clients and segmented into categories based on their profiles. Key elements like testimonials and case studies establish credibility and demonstrate the value of their solutions.
04. Northern Insuring Agency
When Northern Insuring Agency approached Twenty-Six & Co. about rebuilding its online presence, the agency’s co-owner Jennifer Aguglia recommended implementing a robust blog strategy centered around its products and services. “This approach allowed us to streamline the on-site content to focus on the essential information needed for consumer decision-making while providing links to more in-depth blog posts related to specific products,” she says. Aguglia and her team also reversed the client’s original color palette, opting for a bright white background to create a fresh-looking site that does what it needs to do: win new business.
05. Bodaghee Consulting
Designed by SKS Creative, the website for analytics company Bodaghee Consulting is a lesson in the power of clear copy and clean design. The hero section tells us the company's mission in just four words, while an interactive stars animation enhances the initial user experience. The green-on-black color combination, along with subtle transparent videos and engaging scroll animations, all add up to present visitors with a modern-looking site of a trustworthy B2B brand.
06. StrategyFolk
Built by Melbourne-based More Than Your Brand, the website for recruitment firm StrategyFolk strikes a balance between a fun, retro design and a professional-looking online presence. Its streamlined layout and straightforward navigation make it easy for visitors to explore services, while the strategically placed CTAs guide users to the Contact page. We dig the square-faced character who makes several appearances throughout the site. Who says B2Bs can’t have fun with playful animations and some ’80s vibes design nostalgia? (Watch this Wix Studio Academy build along for ways to give your B2B designs an ’80s twist).
07. KlikArch
Designed by Prague-based studio UON7, the site for KlikArch perfectly reflects its identity as a prestigious architect studio specializing in luxurious coworking spaces. With its minimal design, the website creates a neat and elegant interface that allows visitors to focus on the content. Bold typography adds a modern touch, making key messages pop, while high-res imagery showcases the sophistication of their projects. We have to give a special mention to the stunningly stylish team photos, which wouldn’t look out of place on a Scandi pop band’s album cover.
08. Product Hiring House
Ensuring brand consistency and streamlined UX was a top priority for Arte Vision when building a site for tech recruitment company Product Hiring House. Engaging visuals, subtle interactions and soft colors are the order of the day here, along with testimonials and a partner logo carousel to back up a strong brand. Take note of the popup that appears when you land on the homepage, asking you to select the role you're hiring for. This targeted approach personalizes the visitor experience and gives the site owner a clear picture of who's visiting.
09. Dryad
It’s not often you land on the website for a wildfire detection company, but the Dryad one does a great job of making a niche service feel accessible. Characterized by a clean and modern aesthetic, the site uses soft tones that create a calming environment for visitors. Transparent video adds a dynamic touch to the hero section, while a slick animated explainer video is a nice addition further down the homepage. As well as having clear contact instructions segmented for different visitors, the site uses gated content like whitepapers to capture leads.
10. Rodica Murphy Sustainability Consultant
You don’t get much bolder with color than the bright pink website for Rodica Murphy Sustainability Consultant. With modern design elements, eye-catching imagery and playful interactions, the site’s look and feel fully reflect the firm’s commitment to sustainability in fashion. In the age of greenwashing, it’s refreshing when an environmentally conscious company can back up its credentials. This website does just that, not only through testimonials, but with an integrated carbon website calculator showing the little or no carbon emissions associated with the site. Smart move.
11. Black Mango Production
Designed by Visual Identity, the website for Black Mango Production embodies everything bold brands look for in a creative agency: dynamism, energy, excitement and innovation. This site does everything to grab visitors’ attention through snappy, highly engaging video, bold colors, striking fonts and a revolving animated black mango in the hero fold. Ultimately though, it lets Black Mango Production’s work do the talking, and that undoubtedly will bring in business.
12. Array AI
This Wix Studio site template for an AI consultancy firm, Array AI, oozes minimalism, clarity and professionalism. Subtle animations add a dynamic touch without overwhelming visitors, guiding them through the content seamlessly. The layout is thoughtfully structured, allowing users to access key information about the company’s services with minimum effort. Overall, it’s a great starting point for any agency building a website for an AI-focused business, plenty of which are launching these days.
13. Klein & Co
Another one from the Wix Studio templates collection, Klein & Co.'s one-page website features a clean and corporate design that feels fully on-brand for a company specializing in medical devices. The layout, characterized by ample white space and a simple color palette, gives visitors a sense of trust and credibility. Notably, the site dedicates significant space to client logos and testimonials, which will serve as important social proof for any company operating in a serious industry like medicine.
14. Sparkle
This one-page template for a company called Sparkle packs a punch and offers a valuable headstart for anyone building for a creative agency looking to make a bold statement online. The hero section is a real attention-grabber with a full-screen video background that sets the tone for the rest of the site. As you scroll, bold typography and vibrant colors guide you through the different sections, each with its unique style and flair.
15. Wix Studio
Okay, it’s a shameless plug, but we’re pretty proud of our Wix Studio site. One of the biggest challenges of this build was creating something impactful that speaks to a wide range of creative web professionals—everything from one-person agencies to large enterprises. We didn’t want to draw any conclusions ourselves, so we asked AI what it thought: “The overall aesthetic is clean and professional, making it a strong contender in the B2B space, particularly for users seeking robust solutions that combine design flexibility with powerful business tools.” We’ll take that.
Create a Wix Studio site from your favorite template.
B2B web design best practices to set your client sites apart
From the research stage to website handover, a lot goes into B2B web design. Here are seven best practices chosen by three expert B2B builders to help you on your way. (Related: 8 enterprise website design best practices)
Create content that delivers the 3 Cs
For Syndi Nelson, CEO of marketing agency The Social Robin, every piece of content a business puts out into the world must be purposeful. That means following her ‘three C’ rule: content that captivates, connects and cultivates loyalty. Nelson breaks it down.
Captivate: The site content must differentiate the business while sparking the target audience’s interest.
Connect: The site should have copy that doesn’t just display the products and/or services, but tells the story about how the customer fits into the brand.
Cultivate loyalty: The content should be SEO-friendly and come with meaningful offers and CTAs that encourage the customer to come back for more.
Nail your client’s ICP and buyer journey
Understanding your client’s ideal customer profile (ICP) goes a long way to ensuring the site you build has all the right goals, according to Joey DiGangi, COO and co-founder of WD Strategies. He advises creators to get familiar with their ICP from the start. It helps you understand the buyer journey and shape the site’s UX.
“Remember that the typical B2B sales cycle is longer than a B2C client,” he says. “Business buyers often involve teams where the decision makers aren't necessarily the end beneficiaries of the product or service. This means that purchases aren't often made on the first site visit, if online at all.”
DiGangi advises giving prospects multiple ways to convert. “Contact forms, quote request forms and calendar links are all helpful conversion options to kick off the relationship,” he adds.
Jennifer Aguglia of Twenty-Six & Co. agrees. “Your B2B site must generate traffic, engage visitors and convert,” she says. “Creating a clear customer journey for your intended audience makes all the difference. Approaching the site from a buyer or simply human-centric perspective ensures that you’re meeting the needs of your most important customers.”
Take measures to avoid scope creep
Being flexible and able to make changes as you go is essential for any web creation project, but when a client turns that into scope creep, the wheels of your project might be in danger of coming off. Nelson advises agencies to have a firm idea about project management, pricing and timelines before taking on any B2B client.
“If you have already experienced scope creep at a small scale, make it a point to take some steps to practice how you’ll place boundaries if they begin to creep in with your new B2B clients,” she says. “Then, make sure you understand ideal customer profiles so that you have a firm understanding about creating a site that speaks to an organization versus a person.”
Compete for difficult keywords
It will depend on the type of B2B client you’re working with, but some will come with deep pockets. Nelson sees this as a great opportunity to be competitive in search and go after difficult keywords. “The ability to compete for keywords from an SEO perspective is typically, though not always, more easily attainable for them,” she says. “We tend to have a little more leeway for B2B clients on more difficult keywords where budget is available than we do for B2C clients.”
Connect to a quality CRM
A good B2B web design doesn't stop at UI/UX. DiGangi says connecting your client site to a quality CRM is critical to enabling your client’s sales team to continue qualifying inbound leads generated at the top of the funnel once you hand over the site.
“You also need to make sure that all the conversion activities you designed can be tracked and used in remarketing campaigns, and the site can be found on Google,” he says. “All those backend systems working in concert with a well-considered frontend make for a successful B2B web design.”
Create opportunities on every page
A website focused on generating market-qualified leads should never have any dead ends, according to DiGangi. “Every page should give you opportunities to learn more about the business and continue clicking until you're comfortable enough to engage further. One of the design tools we use for this is our content management system (CMS). It helps us make sure different pieces of content on the site are all interlinked.”
Use your site to build trust
Aguglia says your client’s site is the perfect platform to build trust. “Unlike B2C sites, which focus on engagement and entertainment, B2B sites should prioritize clarity, depth, trust, and professionalism,” she says. “When available, include case studies, whitepapers and product details to showcase value. Emphasize trustworthiness with client testimonials, certifications and data-driven results.”
How to design a B2B website that converts in 7 simple steps
Do your persona research
First, get to know your client’s customers or their ICP. You’ll build a detailed persona by understanding the company’s size, industry, geo, budget and decision-making process. This information will help you improve the efficiency of your lead generation and conversion strategies. Also, ask, ‘what are their customers’ pain points?’ ‘What are they generally looking for?’ Make you sure you address these within seconds of landing on your client site.
Get inspired
Take inspiration from other B2B websites in your client’s line of business. Do a deep dive on their competitors, take a look at some of the B2B client sites built on Studio, check our collection of Wix Studio templates and wireframes and identify any features your client should have on their site. Plus, it’s always a good idea to ask your client if they have any favorite websites and what they like about them. It can lead to more inspiration, or—be warned—you promptly telling them why emulating anything like their chosen site is a terrible idea.
Define your client’s brand
This will vary from client to client, but if you're tasked with starting your client’s brand from scratch, you’ll need to carry out a thorough client discovery process and create a comprehensive set of brand guidelines. This ensures consistency across all marketing materials and platforms.
If your client is further along and already has a strong brand identity, get your hands on their brand kit and familiarize yourself with their colors, fonts, tone of voice and everything else that’s in there so you know the website you build will be completely on-brand. Why not go one step further and set up a branded experience for your clients with the Wix Studio Custom Branding tool, which incorporates your client’s brand into their site dashboard.
Map the user journey
There are many steps B2B customers make before they buy. Your design should allow for a process that takes far more time and nurturing than a standard B2C transaction. Establish how your client’s sales team wants to engage with prospects. Do they want to capture email addresses or get potential buyers on the phone? The answers to these questions will help you complete your user journey mapping and design each element of the site to move prospects through the funnel.
Organize your content
If your client has existing content, organizing it into logical categories and subcategories based on themes, audience segments and buyer journeys helps you ensure it reaches the right audience at the right time. If required, map out a clear process for content creation, publication and distribution for when the site goes live. Using a quality content management system like Wix Studio CMS will help you streamline the process. Don’t forget to include the all-important social proofing content such as testimonials and case studies.
Optimize for SEO
Your client can have all the content in the world, but if it’s not optimized for SEO, it might as well exist in a Google doc on your drive. Take steps to optimize your client site and its content for search engines by incorporating relevant keywords and phrases and ensuring it’s fully accessible. You can use the Wix Studio SEO Setup Checklist to understand the information you need to easily connect and verify your client site with Google and get it indexed quickly so that it appears in search results.
Handover, test and launch
This is usually the best part. But before you handover your B2B website for final feedback, it’s worth onboarding your client as a collaborator or full owner with a bespoke client kit. You can learn how to handover your site to clients in a few simple steps to make the process smooth and reduce the likelihood of follow-up calls. Also, test the site on all devices and ensure that your client has reviewed every page before going live.
Now that you’ve landed on some compelling B2B websites, heard how the experts approach B2B web design and know the steps to build one, it’s time to create your next B2B web design. But, before you do, take a lesson from DiGangi’s B2B web design playbook:
“B2B clients want outcomes at the end of the day,” he says. “If we as developers, designers and marketers keep that in mind for every aspect of what we build, it can help ensure we have a happy client. We're here to help them succeed, so let's empower them to do so with what we do best.”
Get started on your next B2B web design with Wix Studio.
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