SEO is an ever-changing landscape that leaves even the most seasoned experts scratching their heads at times. That’s particularly true today, as new Google updates respond to changing user behavior and AI puts previous best-practices into question.
So, how do we navigate this new reality that’s only destined for more change? Keep up with latest trends, developments and hot takes by checking out the Wix SEO Hub and SERP’s Up, a weekly podcast hosted by Mordy Oberstein, Wix’s Head of SEO Brand and Crystal Carter, Wix’s Head of SEO Communications.
Here are the topics that have everyone talking right now.
What should online publishers know about the SEO landscape?
More publishers are going digital, but how can they optimize their content to thrive on the web in 2024? Giselle Navarro, at HouseFresh, and content marketing consultant Alli Berry join Crystal and Mordy to weigh in on the SERP landscape for small to mid-sized publishers.
Listen here: Does SEO still work for online publishers?
What does AI really mean for SEOs?
Will AI overtake the SERP? It’s the question on every SEO’s mind since Google first unveiled SGE at its I/O 2024 event. Here’s what you need to know, and how to think through your next steps.
Listen here: Google I/O 2024: What SEOs need to know
What to do about Google’s Reddit habit?
If you’ve used Google in the last few months, you’ve probably noticed two things: AI generated answers and increasingly more Reddit responses. This is, of course, by Google’s design in order to reward personal experience and real expertise, but Mordy argues it’s getting overly saturated with Reddit queries. So what should Google do about this? Tune in for Mordy, Crystal and Ross Simmonds’ take.
Listen here: How to deal with the Reddit problem on Google’s SERP
Is there a future for affiliate marketing on Google?
Glenn Gabe joins Crystal and Mordy to discuss how the SEO landscape has changed for affiliate marketers, and what that means in practical terms. Gabe shares strategies affiliate marketers can use to adapt to the new Google UX and content quality standards.
What do agencies need to know about ranking on Google SGE?
The rollout of Google Search Generative Experience has seismic implications for SEO. Watch this expert-led webinar with Eli Schwartz and Ann Smarty, along with Wix SEO Hub’s George Nguyen and Crystal Carter for a breakdown of the business verticals set to be most impacted and learn what actions you can take to prepare for the new AI-powered world of search.
Watch the webinar: What ranks in Google SGE?
What can we learn from Google’s March 2024 core update?
Google’s core updates often bring anxiety and frustration, but they also reveal crucial insights into how search algorithms evolve. By analyzing the impacts of these updates, we can better understand Google's algorithmic capabilities and content preferences. This article delves into two specific cases that highlight Google's shift towards valuing contextually relevant and user-centric content over sterile, keyword-focused pages. Through examples from Bankrate and Yale Medicine, it illustrates how Google’s March 2024 core update favors content that addresses users' specific situations and experiences.
Read the full story: Lessons from Google’s March 2024 core update
What were the key tips and takeaways from BrightonSEO?
For SEO agencies, optimizing client websites is only part of the equation. At BrightonSEO in April 2024, some of the SEO industry’s top experts shared their experiences on these topics and the approaches that have worked best for their agencies and clients:
Why social & SEO are multi-channel MVPs in 2024
How to report on SGE’s potential impact to stakeholders
Why honesty is the best client relations policy
How agencies can go from employee turnover to tenure
Consider this: social media isn’t just a tool to bolster your E-E-A-T (that’s experience, expertise, authority and trust), it’s also a research tool. And with SGE around the corner, your search strategy might need a rethink.
To ensure your agency not only survives but thrives amidst industry changes and competitive pressures, it's critical you address these points proactively so you don’t get blindsided when major SEO changes knock on your door.
Read the full story: Agency takeaways and tips from BrightonSEO (April 2024)
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