EMPTINESS

Satisfaction

INTRODUCING TEXT MARQUEE

THE HYPNOTIC LOOP OF CONSUMERISM

EMPTINESS

Satisfaction

INTRODUCING TEXT MARQUEE

THE HYPNOTIC LOOP OF CONSUMERISM

EMPTINESS

Satisfaction

INTRODUCING TEXT MARQUEE

THE HYPNOTIC LOOP OF CONSUMERISM

from excitement

TO REGRET

Stages

buying decisions

OF OUR

Recreate Effect

Try now

THE NEW TEXT MARQUEE FEATURE FROM WIX STUDIO VISUALLY CAPTURES THE RELENTLESS CYCLE OF CONSUMER BEHAVIOR. JUST LIKE THE SCROLLING TEXT THAT NEVER STOPS, THE CYCLE OF DESIRE AND REGRET KEEPS YOU IN CONSTANT MOTION, ALWAYS CHASING THE NEXT FLEETING MOMENT OF SATISFACTION.

BURNING DESIRE

(ONE)

HEART OVER HEAD

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING.

YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING. YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

BURNING DESIRE

(ONE)

HEART OVER HEAD

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING.

YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING. YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

BURNING DESIRE

(ONE)

HEART OVER HEAD

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING.

YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

EVERYONE KNOWS THE FEELING OF BEING DRIVEN BY PURE DESIRE. WHERE LOGIC TAKES A BACK SEAT AND YOU CAN’T STOP IMAGINING THE HAPPINESS A CERTAIN ITEM WILL BRING. YOU FIND YOURSELF SPIRALING, CAUGHT IN A HEIGHTENED EMOTIONAL STATE WHERE LONGING REPLACES REALITY.

(TWO)

THE ART OF OBSESSION

WE ALL UNDERSTAND THE PSYCHOLOGY BEHIND MARKETING TACTICS. BUT THAT DOESN'T LESSEN THE PRESSURE YOU FEEL TO ACT QUICKLY, DRIVEN BY FOMO. YOU MAKE RASH DECISIONS, SPURRED ON BY THE IMAGINARY OUTCOMES YOU’VE CARRIED THROUGH FROM THE FIRST STAGE.

OUT OF STOCK

WAITING LIST

LAST ONE LEFT

(TWO)

THE ART OF OBSESSION

WE ALL UNDERSTAND THE PSYCHOLOGY BEHIND MARKETING TACTICS. BUT THAT DOESN'T LESSEN THE PRESSURE YOU FEEL TO ACT QUICKLY, DRIVEN BY FOMO. YOU MAKE RASH DECISIONS, SPURRED ON BY THE IMAGINARY OUTCOMES YOU’VE CARRIED THROUGH FROM THE FIRST STAGE.

OUT OF STOCK

LAST ONE LEFT

WAITING LIST

(THREE)

HAPPINESS

THAT RUSH OF HAPPINESS AFTER MAKING A PURCHASE? IT'S YOUR BRAIN RELEASING DOPAMINE—THE FEEL-GOOD HORMONE. THE SMELL OF FRESHLY-CUT GRASS. A HUG. SHOPPING. IT’S A SHORT-LIVED HIGH, A BURST OF JOY THAT FEELS REWARDING IN THE MOMENT BUT FADES ALMOST AS QUICKLY.

THE

BEST
SALE

EVER

Blue pills with the text "dopamine" fill up the screen.

ADD TO CART

BUY 1 GET 1

FREE

HAPPINESS TODAY

ORDER TODAY

INSTANT

HAPPINESS

IN 7,951,142,038 PEOPLE'S CART

LIMITED TIME OFFER

BUY NOW

HAPPINESS

LIMITED STOCK

5 STAR REVIEWS

ORDER NOW

(THREE)

HAPPINESS

THAT RUSH OF HAPPINESS AFTER MAKING A PURCHASE? IT'S YOUR BRAIN RELEASING DOPAMINE—THE FEEL-GOOD HORMONE. THE SMELL OF FRESHLY-CUT GRASS. A HUG. SHOPPING. IT’S A SHORT-LIVED HIGH, A BURST OF JOY THAT FEELS REWARDING IN THE MOMENT BUT FADES ALMOST AS QUICKLY.

BUY HAPPINESS NOW

LIMITED TIME OFFER

TRY HAPPINESS

BUY NOW

(THREE)

HAPPINESS

THAT RUSH OF HAPPINESS AFTER MAKING A PURCHASE? IT'S YOUR BRAIN RELEASING DOPAMINE—THE FEEL-GOOD HORMONE. THE SMELL OF FRESHLY-CUT GRASS. A HUG. SHOPPING. IT’S A SHORT-LIVED HIGH, A BURST OF JOY THAT FEELS REWARDING IN THE MOMENT BUT FADES ALMOST AS QUICKLY.

IN 7,951,142,038 PEOPLE'S CART

LIMITED TIME OFFER

BUY NOW

HAPPINESS

BUY HAPPINESS NOW

TRY HAPPINESS

BUY NOW

LIMITED TIME OFFER

IN 7,951,142,038 PEOPLE'S CART

BUY NOW CRY LATER //

(FOUR)

EMPTINESS

ONCE THE INITIAL EXCITEMENT WEARS OFF, YOU’RE LEFT WITH THE REALITY THAT THE ITEM DIDN'T FILL THE EMOTIONAL VOID YOU HOPED IT WOULD. AT THIS STAGE YOU MAY BEGIN TO EXPERIENCE FEELINGS OF GUILT, FRUSTRATION AND EVEN REGRET.

SAVE TO SPEND

NOW OR NEVER

BUY NOW CRY LATER //

(FOUR)

EMPTINESS

ONCE THE INITIAL EXCITEMENT WEARS OFF, YOU’RE LEFT WITH THE REALITY THAT THE ITEM DIDN'T FILL THE EMOTIONAL VOID YOU HOPED IT WOULD. AT THIS STAGE YOU MAY BEGIN TO EXPERIENCE FEELINGS OF GUILT, FRUSTRATION AND EVEN REGRET.

SAVE TO SPEND

NOW OR NEVER

BUY NOW CRY LATER //

(FOUR)

EMPTINESS

ONCE THE INITIAL EXCITEMENT WEARS OFF, YOU’RE LEFT WITH THE REALITY THAT THE ITEM DIDN'T FILL THE EMOTIONAL VOID YOU HOPED IT WOULD. AT THIS STAGE YOU MAY BEGIN TO EXPERIENCE FEELINGS OF GUILT, FRUSTRATION AND EVEN REGRET.

SAVE TO SPEND

NOW OR NEVER

(FIVE)

JUST LIKE THE TEXT MARQUEE LOOPS INDEFINITELY, SO DOES YOUR CYCLE OF CONSUMERISM. YOU FIND YOURSELF BACK AT THE BEGINNING, READY TO CHASE THE NEXT MOMENT OF JOY, HOWEVER BRIEF IT MIGHT BE. THIS ENDLESS REPETITION IS CAPTURED IN THE SCROLLING TEXT, ILLUSTRATING HOW YOU'RE PERPETUALLY DRAWN BACK INTO THE CYCLE.

REPEAT

A pocket watch with roman numerals and a grinning smiley face in the middle.

BURNING DESIRE

LET"S DO THIS AGAIN

READY. SET. BUY SOME MORE

(FIVE)

REPEAT

JUST LIKE THE TEXT MARQUEE LOOPS INDEFINITELY, SO DOES YOUR CYCLE OF CONSUMERISM. YOU FIND YOURSELF BACK AT THE BEGINNING, READY TO CHASE THE NEXT MOMENT OF JOY, HOWEVER BRIEF IT MIGHT BE. THIS ENDLESS REPETITION IS CAPTURED IN THE SCROLLING TEXT, ILLUSTRATING HOW YOU'RE PERPETUALLY DRAWN BACK INTO THE CYCLE.

BURNING DESIRE

LET"S DO THIS AGAIN

READY. SET. BUY SOME MORE

THIS SITE WAS BUILT BY Daniella Resnick ON WIX STUDIO, THE PLATFORM FOR AGENCIES AND ENTERPRISES.

WIX STUDIO

GO CREATE ON