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A podcast from Wix Studio

Funnel Vision

Circular headshot of Paula Ximena Mejia, VP of Enterprise Marketing at Wix Studio with a thin yellow border.
Circular headshot of Sasha Belenky, Head of Enterprise Thought Leadership at Wix Studio with a thin purple border.

Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and  break down the major challenges facing marketers whether they’re at startups or enterprises.

Featured episode

Why human-to-human marketing is the new B2B marketing with Eon's Tal Kapulnik

In this episode of Funnel Vision, Tal Kapulnik, Head of Marketing at Eon,
discusses her career transition from B2C to B2B marketing, and the often overlooked piece that ties them together: people.

Tal shares her journey from agency life, to Youtube, then Lemonade, and now heading the marketing team at Eon, a cloud back up startup determined not to look like a regular cloud back up startup. Tal shares how she uses data to relentlessly measure, how she builds content teams and what she looks for when hiring, and how she is connecting with customers to bring a refreshing and personal approach to her work at Eon.

Underscoring all this is Tal’s unique perspective on what B2B marketing can learn from B2C. Tal rightly calls it “H2H marketing,” or human-to-human, and it will change how you market any product to any audience. There's just one rule: no boring content.

Feb 12, 2025

36:52 min

Find all episodes here

Circular headshot of Jillian Als, CMO at Queue-it against a white background.

What's your marketing ethos? Do you have one? In this episode, CMO at Queue-it, Jillian Als talks to Sasha and Paula about her allbound marketing ethos and how she applies it to her work. Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.

Developing an allbound marketing ethos with Queue-it’s Jillian Als

What's your marketing ethos? Do you have one? In this episode, CMO at Queue-it, Jillian Als talks to Sasha and Paula about her allbound marketing ethos and how she applies it to her work. Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.

Featuring Jillian Als

Jan 29, 2025

36:18 min

Circular headshots of Benn Moore, VP of Product Marketing at Volt, and Charlie Gilbert, VP of Marketing Communications at Volt against a white background.

In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at one of the hottest fintech startups in the UK.

Discover how Volt's content and product marketing strategies coalesce to create a seamless experience, and what it means to be a truly product-first brand. Benn and Charlie share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers.

And, they outline how sometimes the right decision is in the actions you don’t take, how they knew it was time to bring in a dedicated product marketing leader, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.

How Volt built a product-first marketing strategy with Charlie Gilbert and Benn Moore

In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at one of the hottest fintech startups in the UK. Discover how Volt's content and product marketing strategies coalesce to create a seamless experience, and what it means to be a truly product-first brand. Benn and Charlie share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers. And, they outline how sometimes the right decision is in the actions you don’t take, how they knew it was time to bring in a dedicated product marketing leader, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.

Featuring Charlie Gilbert and Benn Moore

Feb 5, 2025

48:53 min

Circular headshot of Tal Kapulnik, Head of Marketing at Eon, against a white background.

In this episode of Funnel Vision, Tal Kapulnik, Head of Marketing at Eon,
discusses her career transition from B2C to B2B marketing, and the often overlooked piece that ties them together: people.

Tal shares her journey from agency life, to Youtube, then Lemonade, and now heading the marketing team at Eon, a cloud back up startup determined not to look like a regular cloud back up startup. Tal shares how she uses data to relentlessly measure, how she builds content teams and what she looks for when hiring, and how she is connecting with customers to bring a refreshing and personal approach to her work at Eon.

Underscoring all this is Tal’s unique perspective on what B2B marketing can learn from B2C. Tal rightly calls it “H2H marketing,” or human-to-human, and it will change how you market any product to any audience. There's just one rule: no boring content.

Why human-to-human marketing is the new B2B marketing with Eon's Tal Kapulnik

In this episode of Funnel Vision, Tal Kapulnik, Head of Marketing at Eon, discusses her career transition from B2C to B2B marketing, and the often overlooked piece that ties them together: people. Tal shares her journey from agency life, to Youtube, then Lemonade, and now heading the marketing team at Eon, a cloud back up startup determined not to look like a regular cloud back up startup. Tal shares how she uses data to relentlessly measure, how she builds content teams and what she looks for when hiring, and how she is connecting with customers to bring a refreshing and personal approach to her work at Eon. Underscoring all this is Tal’s unique perspective on what B2B marketing can learn from B2C. Tal rightly calls it “H2H marketing,” or human-to-human, and it will change how you market any product to any audience. There's just one rule: no boring content.

Featuring Tal Kapulnik

Feb 12, 2025

36:52 min

Developing an allbound marketing ethos with Queue-it’s Jillian Als

Jan 29, 2025

36:18 min

00:00 / 36:18

Meet your hosts

Square headshot of Paula Ximena Mejia, VP of Enterprise Marketing at Wix Studio against a light gray background.

Paula Ximena Mejia

VP of Enterprise Marketing, Wix Studio

Paula leads teams focused on driving product-led growth (PLG) and product-led sales (PLS) initiatives. With a deep passion for demand generation and lifecycle marketing, Paula leverages creative advertising as a core strategy for brand growth.

Square headshot of Sasha Belenky, Head of Enterprise Thought Leadership at Wix Studio against a light gray background.

Sasha Belenky

Head of Enterprise Thought Leadership, Wix Studio

Sasha puts her talents for relationship building and the art of storytelling to work developing and executing thought leadership strategy for Wix Studio. And, she brings over a decade of experience across start-ups, investment, and public policy to the mix too. 

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