Resources for marketers

What's your marketing ethos? Do you have one? In this episode, CMO at Queue-it, Jillian Als talks to Sasha and Paula about her allbound marketing ethos and how she applies it to her work. Marketing cannot succeed in a vacuum. To make an impact and take necessary risks, you need to get leaders of other functions on board with your vision. Jillian discusses how she embraces challenges, builds solid relationships internally and anticipates problems before they snowball to make things happen.

In this episode of Funnel Vision Benn Moore, VP Product Marketing and Charlie Gilbert, VP Marketing Communications at Volt discuss building a brand and product marketing function at a fintech startup. They share their insights on how their marketing strategy evolved from one primed to reach investors at the early stage of the company to one that must cater to multiple stakeholders, including end users via their partner network of global payment providers. And, they outline how sometimes the right decision is in the actions you don’t take, how they’re learning to effectively collaborate with sales, their thoughts on whether product marketing belongs with product or marketing, and why established players entering the same space can actually be positive for the business.