The website builder that powers your entire business

A website builder is an online tool that lets you create and publish a website without writing code. You pick a design — through AI or a template — and customize it to fit your brand. Most modern website creators, including Wix, work as a drag and drop website builder — you move elements around visually instead of writing HTML or CSS. Wix includes built-in web hosting, security and business tools so your entire site lives in one place.

Yes. Wix is consistently rated one of the top website builders, with 300M+ sites built on it. You get 2,000+ templates, AI creation tools, a drag and drop editor and plans that scale as your business grows. The Wix App Market gives you 500+ apps to add third-party tools, integrations and industry-specific features to your site. See all Wix features to get the full picture of what's included.

With Wix, yes. It's built as a no code website builder — no HTML, CSS or technical background needed. Start with an AI-generated site or a template, then use the drag and drop editor to move elements, adjust layouts and customize everything to match your brand. Most people go from idea to published site in a matter of hours.

You can build and publish a free website with Wix — no credit card required. Free plans come with a Wix-branded domain. When you're ready to connect a custom domain or unlock more business features, paid plans start affordably. Compare all Wix plans to find what fits your goals, or read the full guide on how much is a Wix website for a detailed cost breakdown. All Premium plans include a custom domain free for the first year.

The best website builder for you depends on what you need now — and what you'll need as you grow. Here are the key factors to look for:

• Hosting included. You shouldn't need a separate hosting provider. Look for a builder with reliable hosting built in from day one.

• Design flexibility. The best builders let you customize layouts, fonts and colors without being locked into rigid templates.

• No-code tools. A good builder works for everyone — no technical background required. Drag and drop, AI generation and visual editing should all come standard.

• Scalability. Your builder should grow with you — from a simple site to a full business with eCommerce, bookings and marketing tools.

• Transparent pricing. Look for clear plans with no surprise costs. Know what's included before you commit.

If you're comparing platforms, our Wix vs WordPress breakdown covers the key differences. You also get access to Wix Partners — vetted professionals who can help build or grow your site if you want expert support.

Yes. Every Wix site — free and paid — includes reliable free website hosting that's fast, secure and always on. You don't need to set anything up or pay extra. Your site runs on Wix's global infrastructure with built-in security, so it's live whenever your visitors need it.

Connecting a domain to your Wix site takes just a few steps:

• Search for or bring your domain. Use Wix domain registration to find and register a new name, or connect one you already own from another registrar.

• Connect it from your Wix dashboard. Add and manage your domain directly in your account settings — no technical setup or DNS knowledge needed.

• Your site goes live automatically. Once connected, your domain is live and pointing to your site — no extra steps required.

Paid annual plans include a custom domain free for the first year. You can also start with a free Wix domain and upgrade when you're ready.

Pretty much anything — online stores, service businesses, portfolios, blogs, restaurant sites, booking pages and more. Each use case comes with dedicated tools and templates built for that industry. You can also use the free landing page builder to create standalone pages for campaigns, product launches or lead generation.

Good SEO comes down to a set of fundamentals that apply to any site. Here's what to focus on:

• Page titles and meta descriptions. Write clear, keyword-rich titles and descriptions for every page — these are what search engines and AI tools use to understand your content.

• Alt text for images. Describe every image so search engines can index it and screen readers can understand it.

• Site speed. Fast-loading pages rank better and keep visitors from leaving. Your hosting and image optimization both play a role.

• Mobile responsiveness. Google indexes the mobile version of your site first — make sure every page looks and works great on any screen.

• Structured data. Marking up your content with schema helps search engines — and AI tools — understand what your page is about and surface it in the right results.

Wix handles all the technical setup automatically, so you can focus on your content. For a deeper dive, the SEO learning hub has guides, checklists and tips to help you get found faster.