Go live fast on a free landing page builder 

A landing page is a standalone web page built around a single goal—getting a visitor to take one specific action, whether that's signing up, making a purchase or downloading something. Unlike a full website, a landing page strips away navigation menus, sidebars and anything else that could pull a visitor's attention away from that goal. Every headline, image and button on the page exists to move the visitor toward that one action. That focused structure is what makes landing pages so effective for campaigns, promotions and paid ads.

A homepage is the front door to your whole brand. It introduces who you are, what you do and where visitors can go next. A landing page is built for one specific campaign or offer, nothing else. It has no navigation menu, no links to other pages and no competing calls-to-action. A visitor arrives, sees one clear message and decides whether to act. That's what makes landing pages convert better than homepages for ads, email campaigns and promotions. If you're sending paid traffic somewhere, it should almost always go to a dedicated landing page, not your homepage.

Start by signing up for a free Wix account. From there you have two options: pick a landing page template that matches your goal (lead gen, product launch, event registration, etc.) or use the AI landing page generator to describe your campaign and get a ready-to-customize page in seconds. Either way, you use the drag and drop editor to adjust the design, swap in your copy and add your form or CTA button. When you're happy with it, connect a domain and publish. Most people have their first landing page live within an hour.

Yes! Wix is a free landing page builder. You can sign up, choose a template, customize the design, add a form and publish your page without spending anything. Your page goes live on a free Wix subdomain at no cost. If you want to connect a custom domain, remove Wix branding or unlock additional marketing features like advanced analytics and email campaigns, you can upgrade to a paid plan at any time. But you can absolutely build and launch a fully functional free landing page without a paid plan.

The best landing page builder gives you everything you need to create a high-converting page without relying on a developer. That means a drag and drop editor that's genuinely easy to use, a library of professionally designed templates for different goals, built-in forms that capture leads, mobile optimization so your page looks right on every device and built-in analytics so you can track what's working. It also helps to have email marketing, CRM and ad tools connected in the same platform, so you're not stitching together five different tools to run one campaign. Wix brings all of that together in one place.

An AI landing page builder uses artificial intelligence to generate a complete page for you based on your campaign goal and a brief description of your business or offer. Instead of starting from scratch or spending time customizing a template, you describe what you need and the AI builds a ready-to-launch landing page—including layout, copy and design—in seconds. With Wix, you can then customize every element using the drag and drop editor, so you get the speed of AI with full creative control. It's the fastest way to go from a campaign idea to a live, converting page.

A high-converting landing page usually has six things: a clear, specific headline that speaks directly to what the visitor wants, a subheadline that adds supporting context, a focused call-to-action—one button or form, not several, social proof like customer reviews or testimonials that build trust, a simple layout that keeps the visitor focused and a mobile-optimized design since a large share of traffic comes from phones. The fewer decisions a visitor has to make, the more likely they are to convert. One page, one goal, one action.

Yes, and it's one of the most effective ways to use a landing page. When someone clicks a Google or Facebook ad, sending them to a dedicated landing page, instead of your homepage, dramatically improves your conversion rate because the page matches exactly what the ad promised. With Wix, you can manage your Facebook ads directly from the platform and point them straight to your landing page. You can also run Google Ads to the same page. The key is making sure the message on your ad and the message on your landing page are consistent—that match is what turns clicks into leads.

Wix includes built-in analytics that show you traffic, visitor behavior and conversion data for your landing page—no third-party tools required to get started. You can also connect Google Tag Manager for more advanced tracking. Once you have data, look at where visitors are dropping off and test changes to your headline, CTA or form length. Use Wix SEO tools if you're driving organic traffic, and run A/B testing to compare versions of your page and double down on what converts. Improving a landing page is an ongoing process, small tweaks to copy or design can have a significant impact on your results.

Yes. Every lead that fills out a form on your Wix landing page is automatically captured in the built-in CRM, where you can view contact details, add notes and manage follow-ups without switching platforms. You can also connect your landing page to email marketing services so new leads are added to your lists and triggered into automated email sequences right away. And if you're running social campaigns, Wix integrates with social media graphics tools so your ads and landing page creative stay consistent. It's all connected—one platform to run your entire campaign from start to finish.